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  1. #1
    SitePoint Wizard silver trophy someonewhois's Avatar
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    Domain or Name Branding

    Hi all,

    With one of my upcoming sites, I'm going into offline promotion. What I'm unsure of right now is whether to brand it as a domain name, or as a site.

    The domain name is 7 letters -- first word is 4 letters, second is 3. Would you promote it:
    Abcd Efg
    AbcdEfg.com

    Or other?

    For the site itself, I'd prefer to have Abcd Efg, but for offline I think it needs the .com, and I obviously want to keep it as consistant as possible. Your thoughts?

    Thanks.

  2. #2
    Serial Publisher silver trophy aspen's Avatar
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    I don't know why you need to keep it consistent. Its not a large leap between the two.

    Obviously for offline advertising you want to include your URL as much as possible.

    For online issues (directory listings, site titles) you'd want them seperate and to keep the TLD off for keyword effectiveness.

    I don't see a problem with doing that.
    Chris Beasley - I publish content and ecommerce sites.
    Featured Article: Free Comprehensive SEO Guide
    My Guide to Building a Successful Website
    My Blog|My Webmaster Forums

  3. #3
    SitePoint Wizard silver trophy someonewhois's Avatar
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    You don't think consistency is important? Hmm...

    I suppose as long as the logo is the same across all, it'll be fine, but links/title can be different (since they're keywords).

    Thanks, Aspen.

  4. #4
    Ex-SitePointer silver trophy
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    I believe in consistency. In your individual case, it's hard to say. Chances are I'd go with the .com, but it would depend on the name.

  5. #5
    Serial Publisher silver trophy aspen's Avatar
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    Consistency is important, but is Acme Tools really inconsistent with AcmeTools.com?

    I think the connection is obvious.
    Chris Beasley - I publish content and ecommerce sites.
    Featured Article: Free Comprehensive SEO Guide
    My Guide to Building a Successful Website
    My Blog|My Webmaster Forums

  6. #6
    SitePoint Wizard silver trophy someonewhois's Avatar
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    Yeah, I guess I'll just go with a consistent logo (with the .com), and then the symbol part of it will help people make the connection. Then all references to it will be without the .com.


  7. #7
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    Unless you have an ad budget of millions of dollars, "branding" is a waste of time. It simply won't work on a small scale.

    Instead, go with plain old, down and dirty, "guerilla" marketing. Direct mail, highly targeted space ads, benefit driven copy, strong call to action, compelling headlines, etc.

    Branding is far too expensive and far too ineffective.

    That being said, you want your domain to appear however you want the visitor to type it in. Don't assume that they'll know to leave out the space when they type it into their web browser.

    If you did that, I would suggest registering two domain names. One with the space (underscore or hyphen) and one without. Domain names are cheap enough.

    Tim David
    http://www.TimsTIPS.com
    Techniques of Internet Promotion for Services

  8. #8
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    P.S. As someone with over 5 posts per day for over 3 and a half years, you may want to stop worrying about all the minor details and actually get some work done.

    To me, the more time you spend deliberating on what you should do, the less time you spend DOING.

    I know it may sound harsh, but I'm notorious for it myself. Believe me, I'm in the same boat as you, but I've been forcing myself to be a little more action minded and a little less stuck on making minor decisions.

    Let me share a quote that has helped me immensely:

    "Unsuccessful people make desicions slowly and change their mind quickly, while successful people make decisions quickly and change their mind slowly."

    This does NOT encourage stubbornness, but it does encourage taking action.

    Tim David
    http://www.TimsTIPS.com
    Techniques of Internet Promotion for Services


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