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  1. #1
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    meta keywords vs content?

    How important are the keywords in the metatags as opposed to keywords in the visible content on the page itself?

  2. #2
    He's No Good To Me Dead silver trophybronze trophy stymiee's Avatar
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    Meta Keywords are almost universally ignored by search engines and content is universally given very high priority. Especially in MSN and Yahoo.

  3. #3
    boiler up blackdog's Avatar
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    Quote Originally Posted by Lucifer
    How important are the keywords in the metatags as opposed to keywords in the visible content on the page itself?
    who cares? put your keywords in both. its not like you can only do one or the other.

    and from my experiences, i think meta tags are quite important on yahoo.

  4. #4
    SitePoint Wizard ChrisRoss's Avatar
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    All the major search engines ignore keyword metatags, I have to agree with stymiee. Yahoo, Google and MSN haven't cared about these is years.
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  5. #5
    SitePoint Enthusiast
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    Yahoo has said that they read meta tags, but have not mentioned to what degree. Meta tags are easy enough to do that you should include them as part of your optimization.

    Plus, let's be honest, there are many minor engines that do read meta tags. You never know where that next customer will come from, and it's not always Google.

  6. #6
    SitePoint Evangelist
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    It's worth it to use these tags anyway, it's not all about the big 3 search engines, there are hundreds of other engines that drive traffic and rely on them for serp.

    I would have to say, google doesn't bother with meta tags, they simply base your listings on the amount of inbound links. I have heard yahoo still does include meta content when determining listings though.

  7. #7
    Jeremy Maddock WealthStream's Avatar
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    It's okay to spend a few minutes placing your main keywords in your meta tags, but you don't need to do any more than that. Always focus the bulk of your efforts on creating real content for your pages. You can't go wrong with that.
    -- Jeremy Maddock
    SEOMix.com - Search Engine Optimization Tips
    My Blog - Business, tech, and politics from a webmaster's perspective


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