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  1. #1
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    Websites Lying About Hits?

    I read an article yesterday that Google only did 78 million unique hits a month. That's less than 3 million uniques a day.

    So, how could Drudge claim to get 9 million daily uniques? How could DailyKos.com claim to get 500,000 uniques? Clearly, neither of these sites is bigger than Google.

  2. #2
    ~unplugged Ainslie X11's Avatar
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    Which article? which google ? google.com google.co.uk etc etc


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    While those Google figures seem a bit low, consider this --
    If the Drudge Report get 9mil uniques/day one day, and then the same people all visit the next day, and the day after that, etc -- then, the Drudge Report *still* has 9 million daily uniques, but also has 9 million monthly uniques. Clearly the situation isn't so cut neat and clean, but I think you can see the idea.
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    Question

    What the heck is the Drudge Report??

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    Quote Originally Posted by AndyP
    While those Google figures seem a bit low, consider this --
    If the Drudge Report get 9mil uniques/day one day, and then the same people all visit the next day, and the day after that, etc -- then, the Drudge Report *still* has 9 million daily uniques, but also has 9 million monthly uniques. Clearly the situation isn't so cut neat and clean, but I think you can see the idea.
    Are they saying 78 million unique users a month, or simply 78 million uniques. Because if I get 15,000 uniques a day, I'm calling that 450,000 monthly uniques.

  7. #7
    SitePoint Guru Mook-Jon's Avatar
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    Quote Originally Posted by bcantor
    Are they saying 78 million unique users a month, or simply 78 million uniques. Because if I get 15,000 uniques a day, I'm calling that 450,000 monthly uniques.

    Actually, that's usually how a lot of sites do their reporting when looking for advertisers. They post numbers like 10 Million uniques per month, when really, the number is a lot smaller because they get loads of return surfers, but they pretty much just add up the daily figures because it looks better. This is old news really.

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    SitePoint Evangelist Crusader's Avatar
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    Well I never quite got to the term uniques thoroughly explained. One site might measure a unique as 1 unique visitor in 24 hours, another site could measure it as 12 hours. So is there a standard set to measure uniques, or am I totally of the track here?

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    SitePoint Guru Mook-Jon's Avatar
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    Quote Originally Posted by Crusader
    Well I never quite got to the term uniques thoroughly explained. One site might measure a unique as 1 unique visitor in 24 hours, another site could measure it as 12 hours. So is there a standard set to measure uniques, or am I totally of the track here?
    I think they are referring to how they count unique number of people visiting the site per month. Some sites just tally up the amount of clicks or hits, add all of the days up and the final number is what they post, whereas other sites count IP's and report the final monthly total of that, which would obviously be a lot less than just adding up every day's traffic count, especially with tons of returning visitors.

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    Non-Member nitroy2k's Avatar
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    1uniq=24h
    and then all again..

  11. #11
    Serial Publisher silver trophy aspen's Avatar
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    Daily uniques are not the same as monthly uniques. You cannot take a monthly unique figure and divide it by 30 and call it daily uniques.

    Also please stop calling them "hits" thats an incorrect layman's term.
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  12. #12
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    I believe the word unique means nothing without the "term" before.

    If somebody asks: How many uniques do you have? I alwasy ask for how long.

    Daily uniques for me is unique users in a 24 hour period while monthly uniques is unique users per calendar month.

  13. #13
    SitePoint Addict StephenBauer's Avatar
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    Don't most marketing types consider unique to be within a 24 hour period (i.e. IAB, ad serving companies, etc.)?

  14. #14
    SitePoint Wizard silver trophy someonewhois's Avatar
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    Quote Originally Posted by StephenBauer
    Don't most marketing types consider unique to be within a 24 hour period (i.e. IAB, ad serving companies, etc.)?
    Yeah, but Google might be considering 78 million uniques per month as in one month period. AwStats, on the other hand, counts per 24 hours.

    Your daily uniques * 30 will be MUCH more than your monthly uniques.

  15. #15
    boiler up blackdog's Avatar
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    Quote Originally Posted by someonewhois
    AwStats, on the other hand, counts per 24 hours.
    no it doesn't. at least mine doesn't... maybe you can configure it to your liking, but mine counts monthly uniques.

  16. #16
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    Quote Originally Posted by bcantor
    Are they saying 78 million unique users a month, or simply 78 million uniques. Because if I get 15,000 uniques a day, I'm calling that 450,000 monthly uniques.
    This is a totally incorrect method of deriving monthly uniques. This method of calculating monthly uniques has been a favorite among people selling their sites on SP. It's false information, plain and simple.

  17. #17
    SitePoint Guru Lars-Christian's Avatar
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    As stated before, the XX unique visitors means nothing unless you have the timeframe before. It's pretty standard to measure it per day (24 hours), even when it comes to ad sales.

    But yes, return users most likely make up for a good portion of the daily unique bunch, so the total number for a month, will be a lot less than multiplying your daily with thirty.

  18. #18
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    no it doesn't. at least mine doesn't... maybe you can configure it to your liking, but mine counts monthly uniques.
    Unique Visitor:
    A unique visitor is a host that has made at least 1 hit on 1 page of your web site during the current period shown by the report. If this host make several visits during this period, it is counted only once.
    The period shown by AWStats reports is by default the current month.
    However if you use AWStats as a CGI you can click on the "year" link to have a report for all the year. In a such report, period is full year, so Unique Visitors are number of hosts that have made at least 1 hit on 1 page of your web site during those year.
    from: http://awstats.sourceforge.net/docs/..._glossary.html

    Learnt something new, I always thought that AWStats added daily uniques up.


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