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  1. #1
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    Question Good Content Is Not Good Enough

    One of the ways to build traffic is to ensure that we have a good site for people to come back, and come back and come back. However, with so many sites out there it is possible now to have a good site and not get people back because good is now just not good enough.

    Set Godin brought to our attention that marketing anything these days needs to be more than just good -- it needs to be exceptional. Look at how he built enormous traffic to his http://purplecow.com. The purple cow of course was designed to stand for what is necessary now as a prerequisite for getting real attention on the web -- it stood for innovation which then brough about that exceptional site.

    I wonder -- however -- how many sites out there have taken on the idea of being exceptional? And what does being exceptional mean today?

    To me there are some really exceptional sites -- like Wikipedia -- that has been borne out of a community of writers in self regulation! What other sites out there are attracting attention because of their exceptionality? What could I do to make a site like a boring old site as ours exceptional -- that is the http://Netsuite.com.au site?

    Have you done something exceptional to your site to draw a lot of attention and traffic? This is a real question for a real reason -- our site sucks and I want to know what I can do to make it better and therefore make it easier to promote??????

  2. #2
    SitePoint Wizard ChrisRoss's Avatar
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    That purple cow site is pretty bad... and it doesn't look like it gets much traffic at all. If you think that site is exceptional, I have an exceptional bridge for sale.
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  3. #3
    SitePoint Wizard LeoWebDesign's Avatar
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    The Purple Cow site is not Seth's. It's some guy named Peter. Did you visit the site before posting the URL?

    Here is Seth's site http://www.sethgodin.com

  4. #4
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    Apologies



    You are very right -- Seth Godin's site for Purple Cow is http://apurplecow.com which is a far cry from that other site.

    Sorry for the confusion -- I did go to the site but was tricked by the fact that Seth's Purple Cow book is actually right there on the site and I glanced back and kept writing.

    My apologies for sending you to the wrong site --

    My question still is there -- and let's apply it to Seth's "A Purple Cow" site -- is this a remarkable site -- does he practice what he preaches? Is this a crowd puller having a remarkable site?


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