Adsense report question

[hostingheadlines]

If I display multiple adsense ads on a page, does the Google Adsense report measure page impressions or ads served?

It says "Ad unit impressions", so am I correct in assuming that if I have 2 ads on a page then 1 vist will be reported as 2 impressions?

[mdew_junkie]

I believe you're correct with that assumption.
In any case, Google offers you the option of getting your reports to dispaly either unit impressions (ads) or page impressions.

[hostingheadlines]

In any case, Google offers you the option of getting your reports to dispaly either unit "impressions (ads) or page impressions."

Doh! - I'd been looking at that trying to figure out what it did. It makes sense now I otice how the report changes....

Thanks a lot.