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  1. #1
    SitePoint Member
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    Jul 2001
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    Can someone explain/tell me best rate for ads?

    I am really new to this whole advertising thing. Our gaming network has been using google ads on all of our sites. They are simple and very clean.

    Now recently we have been having people interested in advertising. I would like to know what is best method of charging them and how I should go about it?

    We average 5.5-7 million ad views per month. Out of those, about 170 are clicked every day.

  2. #2
    SitePoint Member
    Join Date
    Dec 2004
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    Arizona, USA
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    If I were you I would charge a cpm a little higher than what you are getting from adsense since it is going to take a little more work on your end.

  3. #3
    SitePoint Member
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    Apr 2004
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    I agree with going CPM. A reasonable rate for CPM direct sales could be $1-2 per CPM. You might think it's a bit low, but believe me, you will sell more and at 5-7million ad views per month, you'll do just fine.

    Also try categorizing the ads. If you offer a very targetted traffic, selling the CPM at a higher rate could be more justified.
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