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  1. #1
    SitePoint Zealot
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    Errors, trash or treasure?

    How do you make use of your error pages?

    Do you promote your site with custom pages or maybe turn a profit through affiliate links, ppc/cpm programs or redirections and traffic programs?

    Although there are some companies that won't accept there ads being on error pages, Google being one, maybe there are some out there that do?

    Any ideas!

  2. #2
    Jeremy Maddock WealthStream's Avatar
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    I wouldn't recommend redirecting your visitors outside of your site, just because they hit an error page. It would probably be best to use your sites general template, and have a big link to your homepage at the top of the page, then maybe a few relevant affiliate or PPC links below that. If you want to use PPC links on your error pages, I think Kanoodle has a program for doing this.
    -- Jeremy Maddock
    SEOMix.com - Search Engine Optimization Tips
    My Blog - Business, tech, and politics from a webmaster's perspective

  3. #3
    SitePoint Evangelist -Oz-'s Avatar
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    Nov 2001
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    i just post a nice message in my template that looks like my site that says the page isn't here, but i'll bet it still exists so you can search for it right here. I also have things that try to guess where the visitor was trying to get to.
    Oz
    GamersMark - On Target Gaming
    OzTheory - Programming and Web Solutions
    AmIBlocked - Check if you've been blocked on IM

  4. #4
    Follow Me On Twitter: @djg gold trophysilver trophybronze trophy Dan Grossman's Avatar
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    Aug 2000
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    This is what I do...

    Content sites: Generic custom error page (couldn't find that file, try searching, etc).

    Ecommerce sites: There are some countries whose IP ranges are banned to reduce fraud, so the Error 403 is redirected through .htaccess to an affiliate program selling the same service.

    Banned IP ranges at my free image hosting site (individuals that tried to upload pornography or otherwise abused the service): The error 403 is redirected through .htaccess to my web hosting directory site (which are all affiliate listings) so they can PAY to host their porno. It's made sales through that redirect.


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