Starting an Ad Network

[tnrstudios]

Just (more or less) out of curiosity does anyone know of any scripts that allow you to create your own advertising network or is all advertising networks more or less complete custom coding?

[RevenuePilot]

Starting your own ad network is not really about script, etc.. its really about having money to pay your publishers and hire your own sales force and other workers. So before starting one consider the monetary aspect of starting an ad network which is the most important aspect!

[incka]

You'd really need custom coding, I'm currently making an ad network, I've got a php developement team making me a very high quality script (At the level of fastclick's or casale's script), and I've started working on getting advertisers and talking to potential sales and affiliate reps.

[bgray]

I know a few networks use AdJuggler which anyone can purchase.

[atomi]

bgray: do you know what other software is like adjuggler?
is Falkag AdSolution like it? how about Atlas atdmt.com what exactly do they offer? Are they another adagency? how are ads/advertisers obtained (in other words is there wholesale ad inventory that can be purchsed?

[blackbm]

I found an script http://www.w3matter.com/products/adrevenue
Im going to buy it and use it for my forum hosting site.and maybe starting something bigger with it

[cyberair]

I like the features, but am not too convinced with the GUI. Let me know how it works out for you. I have also been looking at starting a niche ad network.

[nos]

You might also want to check out phpAdsNew (http://phpadsnew.com)

[tnrstudios]

I dont think PHPAdsNew would work for this

[Mook-Jon]

Starting your own ad network is not really about script, etc.. its really about having money to pay your publishers and hire your own sales force and other workers. So before starting one consider the monetary aspect of starting an ad network which is the most important aspect!

I agree 100%. You wouldn't start a PR firm without heavy contacts and experience in the industry. Same goes for an ad network. They require a lot of capital, experience, and tons of very valuable contacts. You'd also need not only some really heavy hitter advertisers but some pretty large publishers as well. Aside for all of that, if you want to enter the extremely competitive business of ad networks, I'd recommend you hire your own programming team to make yourself stand out amongst the ever growing crowd of ad networks. But that's just me.