
Originally Posted by
Google
Thank you for taking the time to write to us with your thoughts on our new release.
To prevent invalid ad impressions, Google uses the same sophisticated technology that we use to prevent invalid clicks. Although AdSense publishers are not permitted to click on their own cost-per-click ads, they are permitted to view the cost-per-thousand-impression (CPM) ads on their own websites without the risk of creating invalid ad impressions. We constantly monitor all click and impression activity for sites displaying Google ads to ensure that no invalid impressions are charged to our advertisers.
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