Not sure if this is the best place for this, but i think i'll give it a shot.

I've been running www.heartheissues.com for 7 months now, and things are going well. Traffic is steadily increasing, as are ad revenues, etc.

however, to bring the site to the next level, i've realized "more of the same" won't work, (that is, just adding more and more pages of the same type of content).

I need to add some type of content to the website that will have BROADER appeal, i.e. something that the more "mainstream" visitor would be interested in...

i'm open to any ideas, from adding certain types of media (videos, images, etc) as i have plenty of hosting bandwidth to do it, or any other (hopefully specific) ideas that might come up.