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  1. #51
    SitePoint Wizard
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    bigduke, CPM is cost per million impressions.

    Overall I think that this is a nice move and I think that it will benifit publishers too, hopefully a little more money here (even though it would be hard to divide out).

  2. #52
    SitePoint Guru kidbuu's Avatar
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    How about cost per thousand impressions...

  3. #53
    SitePoint Guru Lars-Christian's Avatar
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    Cost Per Million ? Haha, that's nice - If people were getting paid 20 cent per million ad showing, I don't think a whole lot of people would be in the business of web development for the ad profits M is the roman "number" for thousand, so yeah, like kidbuu said, CPM is Cost Per Thousand (Impression).

  4. #54
    PHP/Rails Developer Czaries's Avatar
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    Yes, "M" is the Roman numeral for "thousand"...

    CPM = Cost per Thousand Impressions

    I think we are all forgetting that not every advertiser will start using the CPM option, so pressure to improve will not immediately be placed on all sites that currently use AdSense. Most smaller companies that want targeted traffic will continue to use the CPC text ad option instead of the (generally) more expensive CPM option. So, even the small websites will continue to benefit from Google's Adsense in some way.

  5. #55
    SitePoint Evangelist
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    Sounds good, this would appeal to me, I would also be happy to display google ads if they turned them into animated gifs (attractive ones) than the text ones being used currently.

  6. #56
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    Well guys, I think Google is going to be the largest CPM network now. However, there's no exact information about the possibility to view the publisher sites itself (from advertisers point of view). I suppose it will be like with FastClick, where they give you the possiblity to select the sites by code and category, but you don't have the possibility to view the URL directly?!

    The main reason is that Google wants to hide publishers from advertisers and to avoid direct contact, because they could make a deal without Googles provision

    What do you think about this?
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  7. #57
    Web developer chrisranjana's Avatar
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    google and adwords

    Yes a good idea by google indeed
    Chris, Programmer/Developer,
    Laravel Php Developers, Ruby on Rails programmers,
    Moodle, Opencart, Magento, Geodesic Classifieds/Auctions,
    www.chrisranjana.com

  8. #58
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    Thumbs down

    I will await a big drop in my Adsense earnings. I cant see CPM making me anywhere near what I get for CPC on my sites.

    Oh well I thought it was to good to last.
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  9. #59
    SitePoint Addict
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    Quote Originally Posted by hurricane_sh
    Sounds great for advertisers, but will hurt small publishers for sure.
    small fishes always disappear at the end, it's unfortunate. Now I don't say it's Google's fault it's the way systems function and I don't think it can function another way taking into account the cupidity of people.

    A solution would be to group small sites into packages of themes but I doubt Google is interested to please the small sites now that they are on the Stock market and works for the Masters of the world

  10. #60
    SitePoint Evangelist downloads_be's Avatar
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    Great news, especially for advertisers
    No more fraud-click fear

  11. #61
    SitePoint Zealot
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    While this is a good move i wouldn't expect google to pass on the additional bucks... I mean they are in it for the money
    CPA Affiliates Get Tips and Info on Best Paying CPA Networks.

  12. #62
    SitePoint Guru
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    Sounds good. Can't wait to try it out; although I am rather skeptical about it, I must admit.

  13. #63
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    Quote Originally Posted by downloads_be
    Great news, especially for advertisers
    No more fraud-click fear
    I saw a site proposing a service to detect competitors clicking on your ads... hmm the web seems like the Jungle and I'm going to enter it in a few months should think about it twice before doing it

    Quote Originally Posted by xboxundone
    While this is a good move i wouldn't expect google to pass on the additional bucks... I mean they are in it for the money
    But they dropped in second place for reputation behind yahoo
    5th Annual Search Engine Watch Awards
    http://searchenginewatch.com/awards/article.php/3494141
    Outstanding Search Service
    Winner: Yahoo
    Second Place: Google
    Honorable Mention: Ask Jeeves

    http://www.seobook.com/archives/000747.shtml
    Google Funds Information Pollution

    "I was amazed at how many scraper websites were running AdSense. "

    "I think a friend of mine recently described the AdSense quality control process a bit better:

    and they dont even kick out that scum when its reported!"

    and what about controlling the advertisers : I saw so many craps also among advertisers

  14. #64
    SitePoint Zealot geekpipe's Avatar
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    I dont know how to take this Google announcement. I have some sotes where this would benefit and others where it would hurt. Will have to see...

    When will this go live?

    Kevin - Nav2.net
    Kevin
    Apache-Forum.com Apache-Forum.com

  15. #65
    M.B.B.S.
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    Talking

    Quote Originally Posted by downloads_be
    No more fraud-click fear
    May be there will start 'fraud-impression' fear

  16. #66
    Necromancer
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    Quote Originally Posted by disspy
    there's no exact information about the possibility to view the publisher sites itself (from advertisers point of view). I suppose it will be like with FastClick, where they give you the possiblity to select the sites by code and category, but you don't have the possibility to view the URL directly?!
    Hmmm, I wonder how the advertiser will know where their ad will be placed on the publishing page? EG How will they know if the ad is above or below the fold?

  17. #67
    Serial Site Creator ToddW's Avatar
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    Quote Originally Posted by dave owen
    Hmmm, I wonder how the advertiser will know where their ad will be placed on the publishing page? EG How will they know if the ad is above or below the fold?
    I`m sure there will be a way or someone will check ?

  18. #68
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    Have any other publishers found that their image ads run at about half the CTR of their text ads?

    Google were talking it up, like images ads will make publishers alot more money, But on my site at least, the current image ads run at less than half of the profitability of my text ads.

    I don't really understand the motivation behind it. Anyone in marketing knows, (wait, I mean, any good marketer knows) that the best results always come from the ads that dont look like ads.

    Apart from a Branding perspective, I guess. But who can afford that.

  19. #69
    SitePoint Enthusiast
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    Quote Originally Posted by brhamo
    Have any other publishers found that their image ads run at about half the CTR of their text ads?

    Google were talking it up, like images ads will make publishers alot more money, But on my site at least, the current image ads run at less than half of the profitability of my text ads.

    I don't really understand the motivation behind it. Anyone in marketing knows, (wait, I mean, any good marketer knows) that the best results always come from the ads that dont look like ads.

    Apart from a Branding perspective, I guess. But who can afford that.
    i think text ads does better simply because it contains more than one ad
    so if a visitor does not like one ad there is a chance he might like the other

  20. #70
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    brhamo, yeah my text ads are usually higher.

    This is really great for some of my bigger sites, if you can re-direct them to google to buy links off your site and get paid of impressions. But for some of my smaller sites, I hope it still able to get ads on them.
    Simon Koldyk - Blog

  21. #71
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    I would like to know if this will really force crappy sites to stop ?

    Notably I have seen a bunch of "internet guerillas" which use some software specialised for generating a lot of pages and consist to steal content and managed to get linked by high PR sites, no matter what it is said about backdoor pages, it work when done trickily by some to generate ads revenue at the expense sometimes of honest and little webmasters who have generated these content but cannot be indexed by SE due to their low PR whereas the unhonest can because they belong to a network of high PR sites.

  22. #72
    SitePoint Member
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    i just got to tell u guys to chekc this site out

    not a virus site that i knwo u guys would like go check it out www.joyangeles.com

  23. #73
    SitePoint Enthusiast
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    Quote Originally Posted by i am very wierd
    not a virus site that i knwo u guys would like go check it out www.joyangeles.com
    spam

  24. #74
    SitePoint Enthusiast ZainyFX's Avatar
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    hmm very interesting indeed, will have to look into this

  25. #75
    SitePoint Zealot
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    Wow, this could be big news


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