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  1. #1
    SitePoint Enthusiast Kirkyboy's Avatar
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    Casino affiliates

    I am looking into different casino affiliate programs and have currently signed up at PokerRoom, but not started promoting it yet. They have two different revenue models, CPA or revenue share. What is the best in your opinion/experience?

    And which other casino/gambling/poker sites should I consider? (which perhaps pays better/easier).

    Thank you!

  2. #2
    SitePoint Evangelist tylercruz's Avatar
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    You will want CPA since unless you run a site where the average skill of your visitors is very high, you won't make much/anything from revenue share as most players suck ***
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  3. #3
    SitePoint Enthusiast Kirkyboy's Avatar
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    But with the revenue share I get a percentage of what the "house" makes right? And not of what the player makes? So I would get paid more if someone looses much money?

  4. #4
    SitePoint Enthusiast G_Gekko's Avatar
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    They can suck ( And yes they do, i made a living from the fact that they do suck) but still have money enough to loose to make revenue sharing an better option.
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  5. #5
    SitePoint Zealot nkisberg2000's Avatar
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    Yes you get a percentage of what the house makes, it's only a wise move to select revenue share when you either have a really huge site full of poker players, or your players are really talented and play lots and lots.

  6. #6
    SitePoint Wizard OnlineGuide's Avatar
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    Haven't done well in this arena. A lot of competition.
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  7. #7
    SitePoint Enthusiast Kirkyboy's Avatar
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    Thanks for your replies. I guess CPA is the way to go then.

    Btw they state that:

    "CPA, or cost-per-acquisition, is a revenue model that earns you a fixed cash amount for each recruited player who either collects a 100 Player Points on PokerRoom.com or turns over $200 dollars in the PokerRoom.com casino. The CPA deal starts out at $75 per player (first recruited player only) but as soon as your recruit at least two players and move up the Partnership Level Program, that figure will increase!"

    So I guess the player must put quite some money into it before the lead/sale goes through. Well, it is not supposed to be easy...

  8. #8
    SitePoint Guru
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    Revenue share is generally higher, for new affiliates anyway. When you have been around longer you can negotiate a better deal. It also depends though on whether you cater to people who are looking to play regularly, or people who will only sample and have no real interest.

    If you are a US resident, revenue share will be illegal though, so CPA may be a more wise option.

  9. #9
    SitePoint Zealot nkisberg2000's Avatar
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    KirkyBoy, I think that is just for pokerroom, other sites i've dealt with such as Noble Poker pay you $100 for a deposit, no requirements needed.

  10. #10
    Drop em if you got em
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    PokerRoom has a CPA and a revenue share program - and best of all, you can do both with one account by setting up different trackers (so lets say one site you run CPA on, another revenue share). If your site is going to be around long-term, I'd suggest revenue share, especially with poker. Some people aren't fans of casino revenue shares because that means the players have to lose for you to win, however with poker the people just have to play, not specifically win or lose. PokerRoom lets you track child and grandchild affiliates (so if anyone is going to sign up, I wouldn't mind a PM ).

    bet365 (affiliate365.com) has a program that is either CPA or revenue share and they have a sportsbook, casino and poker programs (I'm not sure if they have affiliate referrals, I'll check in case anyone wants to be kind to me again).

    I've tried a few others, but I tend to like the banners, info provided and support from each of these places (I haven't read others' experiences, just know my own).

    Then again, if you have a grilled cheese sandwich you want to sell on Ebay, chances are GoldenPalace.com will buy it, so you might want to look at their affiliate program too

  11. #11
    SitePoint Enthusiast
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    What you choose really depends on what your portential visitors are going to be like.

    If you think they will be sticking around and playing long term, then the revshare option is better. This is going to be the case if your promoting the site off of a poker page (where people have persumably done some reading and won't lose all their money and give up.) Remember, that a successful player at online poker still needs to pay the rake.

    If your players are likely to make the minimum deposit, lose their money then never play again - then I'd go for the single payment.

    I've promoted Party Poker before, I've heard that if your sales improve you can negotiate a higher single shot payout. So worth considering if you'll be sending lots of traffic.

  12. #12
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    As a note, casino promoting is illegal in the US. When pokerroom people and their promoters show up in the US they come to all the conferences with cards with fake names, no info on them. There is a reason, what they are doing is illegal. The DOJ has already said they will start going after people with federal racketering charges if you promote a casino on your site.

  13. #13
    SitePoint Guru
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    Quote Originally Posted by MediaMaven
    As a note, casino promoting is illegal in the US. When pokerroom people and their promoters show up in the US they come to all the conferences with cards with fake names, no info on them. There is a reason, what they are doing is illegal. The DOJ has already said they will start going after people with federal racketering charges if you promote a casino on your site.
    This is of course totally false, crazily so. Nobody uses fake names, that's just ridiculous. Last month the head of Sportingbet testified before a North Dakota Senate panel. he wasn't wearing a wig or hiding behnd a fake name!

  14. #14
    SitePoint Zealot
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    PokerRoom is a good site, I play there daily.

    Just so you know the house makes money whether someone wins or loses, but in theory if someone is a winning player the house will make more money off them. The way the house makes money is called the 'rake' will actually just takes a certain % out of each pot.

  15. #15
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    Quote Originally Posted by MediaMaven
    As a note, casino promoting is illegal in the US. When pokerroom people and their promoters show up in the US they come to all the conferences with cards with fake names, no info on them. There is a reason, what they are doing is illegal. The DOJ has already said they will start going after people with federal racketering charges if you promote a casino on your site.
    R O F L

  16. #16
    SitePoint Zealot chihpih's Avatar
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    i have a gambling site that has been around for a few years. in the beginning when i was advertising it i would make as much as $250 from a player and the program that i am in is recurring. for last 2 years i dont advertise the site and it just sits there and i still have some small income coming in once in a while. personally i think revenue share is the way to go if its recurring, one player can make you revenue for several months. let me know if you are interested in knowing the website and i will give you the url (they pay 35%+ for lifetime of the player)
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  17. #17
    SitePoint Zealot nkisberg2000's Avatar
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    The thing is, it depends on the quality of the player. If your site attracts players who sit and play all day with large bankrolls, then sure, MGR (rake % each month) is the way to go. However, if you think your players will deposit $20 once, and never return, CPA is the best method.


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