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  1. #1
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    Question Any body else order the Search Engine Marketing Kit

    I just received mine 3 days ago, and not too happy with it, so I just wanted to see what others out there have to say about it - just curious.

    I have all the other sitepoint books, but this one surprised me by the lack of any new knowledge or insight into SEO.

  2. #2
    Intoxicated with the madness petertdavis's Avatar
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    Hi, I got mine yesterday and read it last night. What exactly were you expecting it to tell you?
    Peter T Davis

    I buy forums - PM me if you're selling.

  3. #3
    SitePoint Wizard silver trophy someonewhois's Avatar
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    Quote Originally Posted by xuamox
    I just received mine 3 days ago, and not too happy with it, so I just wanted to see what others out there have to say about it - just curious.

    I have all the other sitepoint books, but this one surprised me by the lack of any new knowledge or insight into SEO.
    The writer doesn't work for Google. I personally would imagine that if you've studied SEM/SEO online for quite some time, then chances are it won't tell you anything new. It can't. He can't have inside connectoins, therefore most of what he says has to be known by others.

    The kit, in my opinion, is just bundling all that together into one easy-to-reference place, as opposed to scattered over hundreds of forum topics.

    Please note that I state these comments without having read it. I also have no intentions of buying it.

  4. #4
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    Examples

    I think it would have been great to have some case studies, where the author would walk you thru what he did for a particular project, and basically go step by step on his approach, both from an seo and business perspective. Then go into detail into what needed tweaking, updating, etc, to get a better understanding of how a "pro" deals with a project. Show a before and after optimization and seo campaign and the results he got from the search engines.

  5. #5
    SitePoint Evangelist Redd's Avatar
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    I ordered it. I haven't had a chance to go through the whole thing, but I think I expected a little more for the money. I do expect to benefit from it, though.

  6. #6
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    Quote Originally Posted by xuamox
    I think it would have been great to have some case studies, where the author would walk you thru what he did for a particular project, and basically go step by step on his approach, both from an seo and business perspective. Then go into detail into what needed tweaking, updating, etc, to get a better understanding of how a "pro" deals with a project. Show a before and after optimization and seo campaign and the results he got from the search engines.
    I agree that the information you listed above would be very useful, but I do not think that your requested information should be listed in this book.

    The reason why I say that is because this book covers some great topics for those who are considering getting into a consultative role as an SEO PPC specialist.

    I am just about finished reading this book and I have to say that the information I got from it is perfect. It left me with an understanding as to what a Professional SEO PPC Consultant does, and what is required of a Professional to build the business. What is does not do is offer a 7 week / 14 week hand holding course. Or shall I say a mentoring program.

    I thought the $200 was well worth the price of the book as it took me from A – Z with what the market expects from an SEO Professional. I personally consider this book an introductory course and must buy for anyone who is considering getting into this business and being a “Professional”. Additionally, I could blow $200 eating sushi dinner with friends on the weekend, so to spend $200 for a book that will leave me with a much better understanding of the SEO PPC industry and how a professional interprets the market is well worth it.

    That being said, I still would like to see what the previous post requested and I believe that the author of this book offers us the opportunity to learn all these and to develop our craft. From looking at his site I see that he offers multiple courses that span from 1 week to 14 weeks.

    The cost of the 14 week program is only $1700 and for a course that will take help you become a professional in any business is a great price. I for one believe that a book that cost’s $200 should not give away the whole farm. If you can buy a $200 book that tells you how to do everything, than so can the clients who we hope to offer these services to.

    And, almost everyone can afford $200. Why dilute the profession?

    Those are just my thoughts on it.

  7. #7
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    The best knowledge is trial by error... do it your self learn.. fail.. succeed

    or .. fail..learn.. succeed... just keep that "succeed" part at the end would ya!

  8. #8
    is craving 'the potato' slayerment's Avatar
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    I got it, and picked up a few things. It's just another source of information. There is never going to be a book that is the absolute truth to SEO. Get them all, read em all, and keep looking for more knowledge.

  9. #9
    commweb
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    I'm also in the market for an SEO tutorial. My attitude is that yes, the information is out thier, but to actually collate the information would take hundreds of manhours, and on top of that you would need an expert to determine the wheat from the chaff.

    Its like why buy a set of encycopedias if you can use the library? Still peope purchase encylopedias. However more to the point, it probably contains a logical sequence with one generalised principle logically running throughout it to enable you to get the idea behind it.

    When just selecting random bits of information from websites, some maybe useful and accurate and some might be a red herring. Thats what you really have to compare it with.

    Plus count the cost of the hundreds of manhours needed to determine if the information is good or not.


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