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  1. #1
    SitePoint Member
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    How to ensure longevity of business?

    SEO traffic can fluctuate massively, PPC bids can change, affiliates can leave:
    So how does one ensure longevity for their online business?

    I have recently created a lead generation business, which, due to its very nature, does not have 'repeat customers' and is solely reliant on new business.

    I'm concerned that for resale of the business, and my own income, that it is not stable enough. But how to go about ensuring the traffic flow?

    I will shortly be attempting to signup long term deals with future affiliates, but other than that I'm running out of ideas to make this business more solid.

    Anyone have suggestions / experiences in this area?

  2. #2
    Non-Member Egor's Avatar
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    think and plan forward

  3. #3
    SitePoint Member
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    Thanks - to be honest I was looking for more insightful contributions.

    Anyone else care to offer anything?

  4. #4
    SitePoint Addict Synaesthesiac's Avatar
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    May I ask what kind of leads you sell/who you sell them to?
    Danielion
    Imagine a world without hypothetical scenarios...

  5. #5
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    bit hard to divulge really.

    Basically high value, one off purchase items.

    We are a marketing company, with no product, generating sales for our partner, for which we take a percentage.

    Similar to an a affiliate - but not.

  6. #6
    Jeremy Maddock WealthStream's Avatar
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    The key to having a long-lasting business is creating a solid business plan which prepares for every eventuality. You also need to stay motivated, and work hard to keep everything running smoothly.
    -- Jeremy Maddock
    SEOMix.com - Search Engine Optimization Tips
    My Blog - Business, tech, and politics from a webmaster's perspective

  7. #7
    Matt Williams revsorg's Avatar
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    I've done a lot of thinking about this over the last few years because essentially the problem is that you need to diversify what you do in order to risk manage your position, but you also need to focus in order to be successful in any particular area.

    I think of it as a dialectic developmental spiral, an idea founded on Piaget's theory of cognitive development

    If you are like me, your understanding of the way the Internet works now is fundamentally different to what it was last year or the year before. Some of this is your own thinking, some of it is the general zeitgeist.

    But what is the point of understanding it well if you're not making money out of it?

    So my theory is that you build your understanding, on your own dialectic spiral, and every now and then you stick a stake in the ground and say "that's a standalone business". When you do that, you need to form and run a profitable business based on that particular model.

    So, I suppose what I'm saying is you probably need to start some other ventures.
    work: revs | ecru
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    projects: Glastonbury Tor | London IT support

  8. #8
    SitePoint Addict orion_joel's Avatar
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    I totally agree with revs.org, you do definetly need multiple streams of income. Maybe you could do this via offering different levels of service, if the one youa re ucrrently selling is high value maybe you could create a second website that will attract people who dont want to spend as much money but would prefer to just purchase a book or ebook that allows them to do it yourself. Try to make both sites totally seperate to not cause the higher spenders to think maybe the cheaper option will do or such.

    Otherwise look in a totally different direction.
    Joel Brown - Orion Networks
    Techie-Central New Updated Style and Forums
    Stores - Books | PHP | Point of Sale | Pocket Drives


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