I don't know if Fluffykins is still here, but Fluffy's Darklogic home page was a real eye opener for me.
I love the invisible looking scroll thing, and the thumb nail screen shots are dynamite --
My web site is a conglomeration, so if I used the scroll thing and screen shots, then visitors to my home page would be able to see their choices...
I have a bit of brain damage, so it's a bit hard to say things as quickly and well as I'd like.
But in terms of promotion, people seem to be much more motivated by clear pictures than any alternative. I learned that this was supposed to be true back when I used to sell advertising for alternative yellow pages, but I've really really discovered the truth of it when I review my ad activity for my site. The pictures work really well. Sorry, but I forget that my whole site is supporting copy for the most successful picture ads. Sorry.