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  1. #1
    "Trust Me." gladding's Avatar
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    Buttering Up the Media

    I have found that some of the best advertising is the free kind - on local media. I own a local website, where it is no secret that local magazines and newspapers can provide a great resource if they give you some good plugs.

    My question is - what's a good way to "butter up" the media? I've thought of a gift pack with promotional items - what are some things to include that would not get thrown out? I'm sure they get free stuff all the time.

  2. #2
    SitePoint Zealot willmoss's Avatar
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    hmm.. perhaps you could send them an appropriately bizarre free gift along with your advertising slogan ..

    I once received a toothbrush in the post from Hostway along with the message:

    "You wouldn't share your toothbrush with anyone else ... so why share your web hosting?"

    Although I haven't signed up with them (mainly because I can't afford it ), it certainly drew my attention

  3. #3
    SitePoint Guru Mook-Jon's Avatar
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    Quote Originally Posted by willmoss
    hmm.. perhaps you could send them an appropriately bizarre free gift along with your advertising slogan ..

    I once received a toothbrush in the post from Hostway along with the message:

    "You wouldn't share your toothbrush with anyone else ... so why share your web hosting?"

    Although I haven't signed up with them (mainly because I can't afford it ), it certainly drew my attention
    Haha!! That's brilliant!


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