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Thread: PPC Pitfalls?

  1. #1
    SitePoint Member myvv's Avatar
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    PPC Pitfalls?

    In a few weeks I'll be launching my new ecommerce site and plan to rely heavily on PPC. I've read alot about click fraud and bid management but I'm wondering in your experience what you've found to be the top issues with PPC? What would be your advice and issues to watch out for with PPC? Thanks guys :-)

  2. #2
    SitePoint Enthusiast Mowser's Avatar
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    On Adwords, I've had problems reaching the minimum click through rate and (after 3 strikes) being charged 5 for this. I guess in future I'd need to bid more per click.

  3. #3
    SitePoint Zealot
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    the introduction of multi-ad units per page will drive some traffic to low adword bid sites


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