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Thread: Take a Gander

  1. #1
    SitePoint Member MarcusNeto's Avatar
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    Take a Gander

    I have been trying to think of a logo for my new company. The following links are all the same layout and font but different colors. I need something that will not only work online but also translates well to business cards, letterhead and other such materials. Hence the simple design.

    http://www.n2technology.us/logos/logo1.jpg
    http://www.n2technology.us/logos/logo2.jpg
    http://www.n2technology.us/logos/logo3.jpg

    Your thoughts?

    M.

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    SitePoint Wizard maartenvr's Avatar
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    I like the first one far better then the other 2
    Maarten

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    Team SitePoint AlexW's Avatar
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    That fine keyline will be hard to use when you reduce the logo.

    I tend to subscribe to the 'Ker-plunk!' view of logo design. Every time you can subtract another line without breaking it's meaning, the logo gets better.
    Alex Walker
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    Version1

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    SitePoint Member MarcusNeto's Avatar
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    AlexW I am not sure I follow the subtract line thought process. Do you mean take something out of the logo? If so what? I am curious as to what you might change.

    And to everyone else thank you for your opinions. They are much appreciated....

    M.

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    SitePoint Zealot DanMan108's Avatar
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    I like version 3. I think it has the most contrast, and can be branded nicley.

    Good luck with it.

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    SitePoint Enthusiast LSHosting's Avatar
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    # 3 looks good, it is a bit dark but it looks better. I would think about what layout you would be using. If the site will be more colorfull then # 1 is better.

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    Team SitePoint AlexW's Avatar
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    Quote Originally Posted by MarcusNeto
    AlexW I am not sure I follow the subtract line thought process. Do you mean take something out of the logo? If so what? I am curious as to what you might change.

    And to everyone else thank you for your opinions. They are much appreciated....

    M.
    I guess I'm talking about a general approach.

    I know you're in different market to the big corporates, but if you look at their logo's they often have some things in common. Generally they all aim at simplicity and power - Nike, Sony, FedEx, Microsoft, etc.

    No drop shadows used, high contrast, all solid color, nice but reasonably unremarkable fonts, no containing box/shape. They subtract every bit of line, pattern or shape they can - anything that could potentially complicate it is removed.

    It's certainly easier to say than it is to do it which is why these companies pay tens of millions of dollars for their branding overhauls. But even though I'm certainly not getting paid that sort of money, it's something that I always keep at the front of my thinking with logo design.
    Alex Walker
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    SitePoint - Learnable

  9. #9
    SitePoint Member MarcusNeto's Avatar
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    I get it. How does this strike you all?

    http://www.n2technology.us/logos/logo3.jpg

    I got some suggestions from a buddy. He also took issue with the <N2> font.

    Is this any better or are you suggesting just the <N2> outside of any ovals or "decorative" stuff?


    This is fun but also a nightmare as there are so many possibilities... ;-)

    M.

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    Team SitePoint AlexW's Avatar
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    Quote Originally Posted by MarcusNeto
    I get it. How does this strike you all?

    http://www.n2technology.us/logos/logo3.jpg

    I got some suggestions from a buddy. He also took issue with the <N2> font.

    Is this any better or are you suggesting just the <N2> outside of any ovals or "decorative" stuff?


    This is fun but also a nightmare as there are so many possibilities... ;-)

    M.
    Of course, there are no scientifically verifiable results in design, but I think it is definitely a move in the right direction, Marcus.

    Instantly clearer. My eye has to do less work to pick the "N2" out, so it's automatically a better chance of getting remembered (which is the key reason for having a logo). You're trying to go beyond asking people to continuely read your company name, to a stage where people with even only a little familiarity with you glance at a business card, letterhead, speeding van, etc and know it's you.

    That's your goal.

    I stick to one good 'idea' per logo. An unusual font might be enough (it is for Microsoft and Google). Two or three ideas will fight against each other and inevitably it works out 'more is less' . Our logo has it's 'one idea' in the 'angular bracket device' so we deliberately kept the font very simple.
    Alex Walker
    SitePoint Developer
    SitePoint - Learnable

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    SitePoint Member MarcusNeto's Avatar
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    Very interesting. I never studied graphic design or art in school. And my career path has not afforded me to use my creativity in that manner either. So to hear your explanation makes good sens to me. I will mull it over and see what comes of it. It might be good enough to do away with the oval and just use some color in the fonts and use just text....

    Thanks for the hints...

    M.

  12. #12
    SitePoint Wizard bronze trophy
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    I prefer logo number one... It seems to be the cleanest of the three—in the other two, the dark background seems to cloud the image, making the text harder to read.

  13. #13
    Evil Genius MilchstrabeStern's Avatar
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    I like the 3rd one cause of its colors, stands out very nice. The firs tone is also nice thoo, but the text on the 2nd one doesnt stand out too well. Try playing with the colors some more and see what you like, cause it really is your decission we just give our opinions
    ]

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    SitePoint Wizard Pedro Monteiro's Avatar
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    At first I didn't really like any of them, but after studying them a bit longer, something just clicked.

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    SitePoint Zealot cyberian's Avatar
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    v3 hands down. Best offsetting colors - very nice.

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    SitePoint Evangelist John D's Avatar
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    I would go with the third, I think it looks the most professional.
    The second just doesn't look right with the colours, number one is also good, but I still thing 2 has the edge over it.

    John
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    The third one is the best but the text used for for the word "technology" does not look good.

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    They all look like graphiti, which doesnt impress me of someone who is technological.

    I would say the first one is best

  19. #19
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    i would go for 1 or 3, but toss #2 automatically

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    SitePoint Enthusiast envirogal's Avatar
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    I liked 3 to begin with and agree with your changes. The colors are good and appealing.

  21. #21
    Love *********'s Forum ep2012's Avatar
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    I like #3 the best, but I don't like the first word or whatever that is. I can't read it & I feel that all company names should be legible. You are selling the name of your company. Branding it.

    Take care


    Michelle

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    I also like the third logo the best. It sticks out more to me than the others, and will look better if you have the need to reduce it.

  23. #23
    Non-Member c1vineoflife's Avatar
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    Quote Originally Posted by AlexW
    That fine keyline will be hard to use when you reduce the logo.

    I tend to subscribe to the 'Ker-plunk!' view of logo design. Every time you can subtract another line without breaking it's meaning, the logo gets better.
    I love the analogy man

    I would go with logo number 1

  24. #24
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    if the first two had a different color inside or outside the text it would make it look better but since they dont it doesnt stand out as much as the third so i would pick number 3 over the rest


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