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  1. #1
    SitePoint Zealot litmania_com's Avatar
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    I'm sure the old-timers out there are aware of this, but for the newbies out there I wanted to say...

    Banner Exchanges do not work. We have tested nearly a hundred banner exchanges, and with almost all of them we have lost far more traffic than we gain.

    This is because most banner exchanges only provide an exchange ratio of two for one, so for every two times you display their banner, they display yours (with a plug for their company under it) once. Look at our stats. for the LinkExchange, the best known banner-exchange on the net:

    Banners displayed (on our webpages): 7,000
    Our banners shown (on other sites): 3,500
    Click-thrus: 55

    We tested various professional-designed, animated banners!

    Actually, the 55 hits we received is considerably better than most webmasters attain. The average click-thru rate of banner adverts has plummeted to less than 0.5% over the last four years - which is about 15 for 3,500 banners displayed. The simple fact is that surfers have become 'immune' to banner advertising and ignore them. We do not recommend you use most banner exchanges. They clutter up your webpages, the amateurish banners displayed on them make YOUR site look unprofessional, and bring you very little traffic in return.

    Instead, a better thing to do is search for other websites targetting the same geographical location as yours or with a similar demographic breakdown. If they have a links section, write to them suggesting a text link exchange. You have nothing to lose and considerable traffic to gain

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    Last edited by jonese; Mar 18, 2001 at 14:49.

  2. #2
    <? echo "Kick me"; ?> petesmc's Avatar
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    I just want to hit on 1 little point you've got there.

    You're 0.5% click through rate. Amazingly, I thought that was low when I came to advertising and found that it was high, but i have a 9% CTR weirdly.

    It shows in my stats that, that is what my CTR is.


    Anyway, I totally agree with you on the banner exchanges. They totally suck and they get you no traffic at all. I haven't used as many as you but of the ones that i used, they all sucked big time.

    Maybe someone can found a good banner exchange program that works!

    Maybe..HAH

    Peter

  3. #3
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    Interesting thread, but I don't fully agree. I run www.bannerz.co.uk (a benner exchange scheme, so perhaps I'm bias), and although click throughs are low, they are an easy way to do free site promotion. Bannerz (UK only!) offers a 1 for 1 banner exchange, with our advert on the bottom, but we remove this from higher profile sites on request. We basically make no money! but this is still in development as I'm looking at ways to improve it. What I would really like to do is to develop a buy back scheme where users can gain credits by showing bannerz and then we buy the space off them that we can (or hopefully can one day!) resell. I'm not talking huge amounts probably 8pcm which we would sell on for around 10-12pcm. We think that this would give the best to both worlds there - the new site can use the bannerz to advertise (free) and as they grow larger and larger they can then turn that into cash. Well that's the theory - I'd love some input into this? I've also been toying around with a new style of banner - but more on that later (perhaps)... Just being honest
    Mat
    www.emailremind.co.uk
    www.planetdps.com
    (Don't take my word for it, what do I know!)

  4. #4
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    Banner advertising is not only potentially dead, it has never lived. If people could get over the imaginative frills and thrills of "having a banner of their site displayed on another site!!!", they would see that it is almost useless.

    It doesnt return hits, its costly, its a waste of time, and despite popular beleif it doesnt really 'brand' viewers either.
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  5. #5
    Serial Publisher silver trophy aspen's Avatar
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    a 9% CTR..... imagine have a cpc campaign at 9% CTR. Thats excellent - banners on my site only get %.23 and it pisses me off.
    Chris Beasley - I publish content and ecommerce sites.
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  6. #6
    <? echo "Kick me"; ?> petesmc's Avatar
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    Unfortunately, my CTR is dropping......around 8.8% now.....

    Ohh....

    Peter

  7. #7
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    That's still an amazing CTR - However how many bannerz do you show a day, to put this in context?
    Mat
    www.emailremind.co.uk
    www.planetdps.com
    (Don't take my word for it, what do I know!)

  8. #8
    SitePoint Member
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    Total ShowAd: 29479456
    Average ShowAd per second: 153.2
    Average ShowAd per day: 13.2 million
    ShowAd per second (Running last 59 seconds)...
    Hi: 195, Lo: 133, Avg: 170.4
    Max accounts: 16384

  9. #9
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    I'm going to hesitantly disagree that banner exchanges don't work. I've been having mixed results and I've found that small, targeted exchanges can do quite nicely, but it takes a bit of work to hunt them down.

    By way of introduction and explanation (it's my first post - say "hi!"!) - started a hobby site with my friend about 18 months ago. Just as we started to see a steady increase in traffic coupled with a nice level of return visitors, life interrupted and our updates fell off dramatically. In turn, so did our visitors.

    Up to that point, all our traffic came via word of mouth. (It didn't hurt that my partner was CONSTANTLY on ICQ, and she's very cute. <s> Teased a lot of unsuspecting folk our way and snagged them...I ended up living with one of her "victims.")

    Anyway, about October of 2000 I was in a position to give my attention back to the site, and I've been desperate to regain and build on my previous level of traffic. In addition, I'm interested in making at least a little cash from the site, but I have no budget and who knows when time constraints will reappear (read: I might get a "real" job) so that's a secondary focus.

    I'm in a sort of marketing experiment phase right now, plus playing with banner design, so I know I'm wasting some time and probably reinventing the wheel in many cases, but for what it's worth, here's my current "strategy."

    I'm signed up with a handful of affiliates (probably too many). Right now about 75% of my banner space goes to exchanges. I'm signed up with six different banner exchanges at the moment. Two are of a general nature but offer "targeting"; haven't really been with either long enough to make a judgment there but so far I'm not impressed.

    The other four that I've been with long enough to form an impression show somewhat mixed results. One is a general exchange with no targeting; CTR there is averaging .8%. Two are "Literary" or e-zine exchanges; I would assume they would have similar CTRs, but one is at .4% and the other is at 1.3%. Finally, I'm with an "Adult but no pornography" exchange, which is probably the best-targeted, and CTR there is at 1.2%. According to my stats with the various exchanges, I'm not losing many viewers at all.

    I rotate banners every two weeks, just before the site is updated, and for the time being I'm running the same banner with all the exchanges, considering how few impressions I'm earning and the fairly differentiated exposure I'm receiving. Plus it's a way to determine (for the future, assuming I keep this up) what sort of banner works best where.

    All that said, one good link can generate more traffic in a day than a clever banner produces in a week or two. One of these days when I get tired of playing with graphics, maybe I'll start generating some real traffic...

    Sorry for the overly-long post - like I said, it's my first time and I'm excited. Been perusing this site for AGES. Glad to be here.

    Cheers,
    M

  10. #10
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    Ok, so we find banner exchanges don't work (hehe glad I found this out before I start to promote my site). What do you think of web rings? I know this is similar to link exchanging, which by other accounts seems to work, but I think it seems to fall between link exchanges and banner exchanges since most webrings require a rather large "graphic" go on your main page. What do you more experienced people think of webrings?

    Thanks,
    Todd Sampson
    Todd Sampson
    webmaster@royal7casinos.com
    Royal 7 Casinos - bringing you
    the Top Casinos

  11. #11
    Sports Publisher mjames's Avatar
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    Originally posted by royal7casinos
    Ok, so we find banner exchanges don't work (hehe glad I found this out before I start to promote my site). What do you think of web rings? I know this is similar to link exchanging, which by other accounts seems to work, but I think it seems to fall between link exchanges and banner exchanges since most webrings require a rather large "graphic" go on your main page. What do you more experienced people think of webrings?

    Thanks,
    Todd Sampson
    Webrings are worse than banner exchanges, IMO. I think saying they are amateurish goes without saying. Do professional sites like SitePoint use them? Definitely no, that's because they are very ineffective. Don't waste your time with them.

  12. #12
    SitePoint Evangelist Umair.ms's Avatar
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    You people will NOT believe me.

    Back in Nov 1999, I used to have a web site, with nothing much special. I signed up with LinkBuddies and designed a banner for myself. It was a weird looking, badly designed banner, don't remember how it looked.

    What I found was that my banner was displayed for around 800-850 times and got approx. 250 clicks. But most of the visitors left the site after visiting my first page (WebTrends Statistics). The site was even worse.

    May be, I think that it depends on your banners PLUS how they are placed. I think at that time Linkbuddies required its members to display the banner at the top.

    Try designing weird looking banners.

    Now Linkbuddies has really gone down (atleast I think so) in terms of quality.
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  13. #13
    Feel my RewiredMind KMxRetro's Avatar
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    Bannerz...

    I consider signing up with Bannerz.co.uk but found that for the most part, the banners that are in rotation look REALLY unprofessional and since they are, for the most part, coloured in bright pinks, greens and oranges, they really take most of the focus away from the site.

    Don't know what you could do about this, maybe screen sites and ads before putting them in, a bit like LinkExchange does?

    I had a site aeons ago with LinkExchange banners and upon looking at the site, found that I had a Spice Girls banner on display (AARGH!). It was really professionally designed and I didn't mind it nearly as much as the green flashing Goldeneye site banners that were appearing.

    Probably totally unrelated to this thread but just my two pen'north...

  14. #14
    SitePoint Enthusiast
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    Linkbuddies and linbo are working fine for me.

  15. #15
    ********* Callithumpian silver trophy freakysid's Avatar
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    Originally posted by petesmc
    Unfortunately, my CTR is dropping......around 8.8% now.....

    Ohh....

    Peter
    Peter, I have been looking at your site www.codingclick.com . Your superior CTR re-enforce the theme of this thread. Firstly, you are not displaying a rotating banner. You have hard coded into your web pages a functional search engine interface to a sponsoring site. The sponsor's site is obviously well suited to your audience and is complimentary to your site's content. In this way your relationship with this sponsor actually provides your site with additional utility.

    This is the antithesis of loosly targeted or untargeted banner exchange advertising. Your success demonstrates the synergy achieved by putting the effort into creating relationships with sites that actually provide something of benefit to your audience. Congratulations on your success.

  16. #16
    SitePoint Evangelist Umair.ms's Avatar
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    Linbo didn't work for me ..
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