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Jun 16, 2004, 13:47 #1
eCommerce Conversion Rates by Market
Someone from an online discussion list I belong to was asking about average ecommerce conversion rates so I thought I would share the info I wrote to him, here with all of you at WebProWorld.
Conversion rates vary based on the market so I did some research and found this information you may find helpful. Here are some average conversion rates for different online market segments, based on this article I discovered over at Clickz.
Vertical Market - Avg. Conversion Rate
Catalog - 6.1
Specialty stores - 3.9
Fashion/apparel - 2.2
Travel - 2.1
Home and furnishing - 2.0
Sport/outdoors - 1.4
Electronics - 1.1
All verticals -2.3
(Source: Fireclick Index)
The article was written by Bryan Eisenberg, the guru of online conversion rates IMHO. Be sure to subscribe to their newsletter and read every word. Itís priceless! http://www.grokdotcom.com
They also have free conversion tools on their main site at: http://www.futurenowinc.com
I am not an employee or client, just an avid fan after having attended some of their online seminars. Hope some of you find this information helpful.