During the checkout process on my ecommerce site customers are asked
to provide an email address for order communication - nothing unusual
there, (I also require a phone number too).
Customers are also asked to provide a password, and along with their
email, they can use an "existing customer login" function on
subsequent checkouts - all their bill/ship info is pulled from the db.
Again, nothing unusual here, just trying to keep the customer table in
the db as free from duplicates as possible for repeat customers, as
well as to give them a faster checkout experience.
My wife says she wishes customers didn't have to "create an account"
as this might be "off-putting" to some.
So my questions are:
1. Is it a known customer response to react negatively when creating
an "account" is part of the online buying experience?
2. Is the terminology "Create a New Customer Account" a poor choice?
Thanks for any opinions/suggestions!