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  1. #1
    SitePoint Zealot
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    Greetings:

    I have started up a Survivor message board (vBulletin of course) and it is generating alot of traffic for me. Approximatly 8,000 impressions daily and 1,500 uniques. I am currently earning around $.45 per thousand cpm off the search box I have at the top.
    See here http://www.survivor-chat.com/


    My question is, I think I could make more money off it. What would you recommend that would work well with the site. I am considering adding another search box on the bottom, but I am not sure. I would like to get the cpm a little higher as I think bandwidth may start to become an issue and will eat my little profits away.


    Thanks for your help!
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  2. #2
    Sports Publisher mjames's Avatar
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    Uh, well, you could always try banner networks, but it's very unlikely you'd get in as forums-only site, or at all with any site these days. I just wanted to add my "congratulations" on your site... I remember when you first set it up and it had like 0 posts.

  3. #3
    SitePoint Zealot
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    I've found that message boards are very good for getting CPC / CPA commissions, because you build up a relationship with your users and they are happy to get things through your site if it helps your site.

    For example, I am sponsored by online bookmakers, and whenever one of them is offering a good deal, good odds, or whatever, the regulars will recommend to newbies that they go through one of the links on my site. For example, see Paul Ross' comment here:

    http://pub16.ezboard.com/fpunterslou...cID=1514.topic

    However, I'm not quite sure what your site could have as commission-based ads...
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  4. #4
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    Survivor books. Survivor videos/DVDs. The official Survivor soundtrack CD. The Survivor board game.

    All available at Amazon.com.

    Obviously other reality TV merchandise might do well also. Maybe find a source for European reality shows not broadcast in North America (Amazon UK/DE?). Aim for stuff your visitors can't find in their local video store.

  5. #5
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    Okay, well I decided to stay with the search theme and I even use searchreferral(the one at the top of the forums).

    Anyways I added a pop-behind that only pops-up once every unique visitor every 24 hours. It is specifically targeted to Survivor search interests.

    This has more than doubled my revenue from $.45 cpm to around $1.00 - $1.10.

    I would have to say this is pretty good cpm for a message forum.
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  6. #6
    SitePoint Zealot
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    Considering current ad rates, 1 - 1.10 CPM is quite good even for a normal site

  7. #7
    SitePoint Zealot
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    Yes, $1.00 or so is good these days for banner ads. On my site now I average $1.50 cpm for a message board. I think that is fairly good for a message board site. You just need to tweak a little.
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  8. #8
    SitePoint Wizard creole's Avatar
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    CPM = ?

    If I may ask, how much are you making from this site? I do web design, hosting and that sort of thing, but sites like yours, where you intend to make money off of users of the site are a bit foreign to me.

    Would you care to elaborate on your methods? Not trying to ferret out any secrets, It just sounds very interesting.
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  9. #9
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    Well...take a look at http://www.survivor-chat.com/ this is my message forum site.

    As you can see I have a custom designed pop-up that looks like part of my site and has relevant search terms(this pop-ups up once every 24 hours for a unique so as not to annoy them). You also can see the search box at the top right of the site. Those are the only two advertising places I have.

    You just have to cater to what your visitors want. My visitors don't want to sign up for a lottery game...they want to find survivor information so they can use my search boxes to do so. I have actually had positive comments about my pop-up

    Currently I am making around $6 - $10 a day, but expect that to easily double in the coming weeks as survivor nears the end.

    Any questions just ask.
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  10. #10
    SitePoint Zealot
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    Is the $1.50 CPM from the pop up or the search banners?

    Cause I think you can get $3.50 from pop ups, and maybe add the once-every-24-hour thingy to the pop ups.

  11. #11
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    That is $1.50 total utilizing pop-ups and the search box. I have looked at other programs, but all the companies you only achieve like a 20 - 30% of the pop-ups counting as the visitors close them before they load.

    I have looked at a couple that claim $5.00 cpm for uniques, but after the 20 - 30% is accounted for that is about what I am achieving, plus then I have control over what is included and my visitors will actually like the pop-up instead of closing it right away.

    Comments?? Ideas???
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  12. #12
    SitePoint Zealot
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    How were you able to get 1500 uniques?

  13. #13
    SitePoint Member
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    uh, I checked out that survivor-chat message board and judging by the frequency of messages, I don't think there's a chance it hell it gets 1500 unique visitors a day.

    unless only about 30 of them actually post messages.

  14. #14
    Gong!
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    Originally posted by cornersto
    uh, I checked out that survivor-chat message board and judging by the frequency of messages, I don't think there's a chance it hell it gets 1500 unique visitors a day.

    unless only about 30 of them actually post messages.
    Actually the amount of people who do post on message boards is very low - most people just read the conversations going on without participating them.

    Same thing with SPF, I guess.
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