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  1. #1
    l บ 0 บ l silver trophybronze trophy lo0ol's Avatar
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    IntelliTXT: Burst's new program

    For those of you who use Burst!, check your email. It seems they're launching IntelliTXT, yet another form of advertising.

    What is IntelliTXT?

    IntelliTXT creates subtle, relevant commercial links within a site's articles & news content, which link to high-paying advertisers. When a user scrolls over an IntelliTXT enabled keyword, they are presented with a tool tip or message box that very briefly describes the advertiser's product or service. Clicking on the keyword will create a new window with the advertiser's message. For an example, check out: BetaNews.com
    (I couldn't see any such ads at BetaNews.com for some reason.) It seems to be only available for content sites where keywords could be picked up. Personally I doubt I'll run it, as it could possibly confuse the user with real links and paid links.

    I suppose it's good that Burst is leading the other networks for once instead of following.
    .
    Zach Holman
    good-tutorials — blog — twitter — last.fm

  2. #2
    SitePoint Guru biggazillakilla's Avatar
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    Yeah, an example would be good.

    But it sounds a lot like some of those "hijacking" schemes that webmasters hate so much--they take your visitors away to a competitor's site.

  3. #3
    SitePoint Wizard davidjmedlock's Avatar
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    I swear, I think I've seen this before. I just can't remember what site it was on...

  4. #4
    SitePoint Addict noxcel.com's Avatar
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    they emaled me two times already, but for some reason I do not like it, so I will just ignore it.
    Webmaster Tutorials | Photoshop, Flash, 3D Tutorials

  5. #5
    l บ 0 บ l silver trophybronze trophy lo0ol's Avatar
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    Yeah, there have been a couple programs like this before. I believe Devshed used to run these types of ads (though I just checked now and couldn't see anything, they must have removed it).
    .
    Zach Holman
    good-tutorials — blog — twitter — last.fm

  6. #6
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    advertising.com has had a similar program for many months.

  7. #7
    Unauthorized Web Theologian emmzee's Avatar
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    Intellitxt is being used at The Underdogs (for example):

    http://www.the-underdogs.org/game.php?gameid=4446

    The words "Super Mario" and "Nintendo" are underlined and give you a mouseover box when you mouseover them. (BTW watch out for annoying pops on this site :P ) ... it's definitely intellitxt, if you check the source you can see that the underlined text is contained in "div" tags.

    I don't really have a site that would be a good match for these kind of links ... but I don't know if I would use them anyways ... they'd have to pay really well

  8. #8
    SitePoint Guru biggazillakilla's Avatar
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    Can't see anything on that site. Maybe it doesn't work in Firefox?

  9. #9
    SitePoint Guru biggazillakilla's Avatar
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    Ah, just checked it out in IE. I can see it.

    I don't think I'd use that.

  10. #10
    Formerly known as RockNRollPig Shpigford's Avatar
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    I can't decide if this would annoy the crap out of visitors or not.

  11. #11
    SitePoint Guru biggazillakilla's Avatar
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    It'd annoy the heck out of me--it looks like one of those "scammy" Gator-type deals.

  12. #12
    MadCool Webmaster MadCool's Avatar
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    As long as it shows a small mouseover box, the visitors should be ok with it. I wonder how much it pays.. I might test it out with one of my popular forums. Did anyone get accepted into yet? I received that email but didn't say anything about accepting me.

    I seen another textad program that just underlines it, which really confused visitors.

  13. #13
    SitePoint Wizard Crowe's Avatar
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    I can't even find them when I log in to look for details at burst. I hate their UI, it's aweful. The program seems fine, but they have cute names for everything and nothing is as straight forward as is should be. Can someone point me where I can find this when I log into my account?
    Chrispian H. Burks
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  14. #14
    l บ 0 บ l silver trophybronze trophy lo0ol's Avatar
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    They said they're going to email select publishers over the next few weeks.
    .
    Zach Holman
    good-tutorials — blog — twitter — last.fm

  15. #15
    SitePoint Enthusiast jakemfl77's Avatar
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    Doesn't running Intellitxt violate Google's TOS? I believe it does which is why I'm out.

  16. #16
    Formerly known as RockNRollPig Shpigford's Avatar
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    Quote Originally Posted by jakemfl77
    Doesn't running Intellitxt violate Google's TOS? I believe it does which is why I'm out.
    Remind me how that would violate the TOS?

  17. #17
    l บ 0 บ l silver trophybronze trophy lo0ol's Avatar
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    I don't think so. They aren't link/description, they're just links. Google also said that some affiliate links are okay. These are also in-content.
    .
    Zach Holman
    good-tutorials — blog — twitter — last.fm

  18. #18
    Unauthorized Web Theologian emmzee's Avatar
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    Unless the Intellitxt links got inserted into the Adsense ads ... but I doubt that would happen

  19. #19
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    I run IntelliTXT on my site. You can see an example here: http://thetechzone.com/computers.php?i=298&p=1

    I have received no complaints from readers over it. The click rate is the highest of all the CPC programs that I run. The CPC rate isn't as high as Google however.

    What I like about IntelliTXT is that I don't have to create an extra ad spot for it. At first I was worry it would take away clicks from Google but that hasn't been the case. Google click rate has held steady and IntelliTXT has added another really nice revenue source.

  20. #20
    l บ 0 บ l silver trophybronze trophy lo0ol's Avatar
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    That's actually not too bad. (Except it doesn't work in Firefox, which I guess is a good thing from a user point of view.) If I had a site with articles and such I'd think about running it. They also double underline the links, so that sets them apart a little more.
    .
    Zach Holman
    good-tutorials — blog — twitter — last.fm

  21. #21
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    IntelliTXT is meant for content sites. Don't expect to be accepted if you don't have a content based site. Technology based sites are the number 1 content site they're looking for. IntelliTXT started on tech sites but I see they're trying to expand into other content categories now.

  22. #22
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    You can see it in action on Betanews, but you have to click on an article.

    Look at keywords in the text: Internet, Firewall, PC...they have the double underline

    http://www.betanews.com/article.php3?sid=1078168506

  23. #23
    l บ 0 บ l silver trophybronze trophy lo0ol's Avatar
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    I'm still getting used to the fact that not all "features" will load in my browser. (New Firefox'er.) I see the BetaNews ads now in IE.
    .
    Zach Holman
    good-tutorials — blog — twitter — last.fm

  24. #24
    SitePoint Enthusiast jakemfl77's Avatar
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    From Google "We do not permit AdWords ads to be published on web pages that also contain what could be considered competing ads. This would include all content-targeted ads as well as text-based ads."... "We do allow affiliate or limited-text links."

    Doesn't Intellitxt fit this description as well as have a lot of the same competing advertisers? Isn't IntelliTXT a content targetted ad?

  25. #25
    l บ 0 บ l silver trophybronze trophy lo0ol's Avatar
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    I think it would be called a "limited-text" link. Though, as always, if you're worried about it you should get the info straight from the source.
    .
    Zach Holman
    good-tutorials — blog — twitter — last.fm


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