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  1. #1
    SitePoint Enthusiast
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    Hello all,
    I was hoping maybe some of you all could lead me in the right direction here.
    I run a auto related website (www.chevyworld.net) and recently launched a completly re-designed version of the site.
    It turns out that many people liked my new design so now Im starting to get emails from companies that want to advertise on my site.

    My question now is, what is a decent price..? My site gets about 2-500 hits a day.
    Also, what sort of contract should I suggest and for how long periods...?

    Im also very interested in any other info or suggestions that can make this as easy, fair and safe as possible for both parts.


    Any help is highly appreciated!!

    Thanks,


    Ken

  2. #2
    actualaffiliate
    SitePoint Community Guest
    Hello Ken,

    I'd suggest you consider advertising in multiple ways : Of course you can use a classical banner ad campagin but don't forget the text links too : more and more companies are interested in just placing a text link on your site as the click trough ratio is much higher.

    Now concerning your question : if you have a really targetted site ( so not a car portal ) you can easily ask 13 $ per 1000 impressions. That would make you about 26-65 dollar per page. If you have a targetted site but still run on a general topic (eg. a car portal) I'd stick with 9-10$ per thousand. As for a minimum of impressions to contract on, that's something you and your advertiser should deal with.

    Try finding out how long the advertiser wants to put banners on your site and then try to get the most out of it because don't forget advertisers are pretty rare ;-)

    Hope this helps


  3. #3
    SitePoint Enthusiast
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    Hello, and thank you for your input!
    This might be a stupid question, but Im just starting off with the advertising part - so, what do you mean by impressions, is that the same as hits..? And when you say 1000, is that pr day...?

    Thank you,


    Ken

  4. #4
    Serial Publisher silver trophy aspen's Avatar
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    CPM is Cost per thousand impressions. Impression is a page view.

    If advertisers actually approach you then you're doing good, these days most people have to fight for advertisers.

    However you do not have high traffic.

    What I would suggest is to just charge a flat rate per week or month. Maybe $75 a week or $300 a month. You'll make more than way.
    Chris Beasley - I publish content and ecommerce sites.
    Featured Article: Free Comprehensive SEO Guide
    My Guide to Building a Successful Website
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  5. #5
    SitePoint Enthusiast
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    Thank you for your input Aspen, as always helpful and I appreciate that. I sure had aimed weeelll below that, so Im glad I asked!

    Thanks again,


    Ken

  6. #6
    SitePoint Zealot
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    Auto market is very hot these days. Try Burstmedia for an
    exclusive contract.
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  7. #7
    SitePoint Co-founder Matt Mickiewicz's Avatar
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    I recommend you read the article "Selling Advertising" on eCommerceBase.com and that you browse the media selling section of ClickZ.com
    Matt Mickiewicz - Co-Founder
    SitePoint.com - Empowering Web Developers Since 1997
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