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Thread: The Power of Branding
Jan 3, 2001, 20:47 #1
By now, you're probably aware of the concept of branding. A company goes out of its way to ensure as many eyes will take a gander at their advertisment - over and over and over again. By doing this, they create brand awareness in hopes that when confronted with anything to do with their industry/field you will think of their company first.
Branding can be expensive, but as advertising prices are dropping, perhaps it is becoming a more likely goal for advertisors?
To keep with the subject of these boards - and to try and give an example - read the following words:
What ads/companies come to mind when you read those? All of those are - for many, if not most of the SitePoint visitors - from companies trying to establish their brand.
How effective do you think this brand awareness is, I mean say for a small/new business would it be better to try and:
-market for direct sales
-market for brand awareness
-try to balance both types of advertising
I think this is something that doesn't get talked about since we tend to take it for granted. Heck, if you've read the other forums I was even caught in this web myself as I openly wondered the effectiveness of banners on SitePoint that I not once clicked on - but could remember the company of.
What do you think?