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  1. #1
    Nice Mug jer's Avatar
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    Banners keep becoming less and less effective. The ones seem to get the most clicks are the ones that trick you into thinking you're clicking to another section of the site you're on. However, those ads aren't effective since the clicker is usually so annoyed or spiteful they'll forever dislike that company.

    I know text links are more effective, but what is it about the specific text links that make you want to click? All text links aren't equal.

    Lastly, what about those interactive ads that are starting to be used more and more? The ones that let you search for a domain for example. Does anyone have any experience with those? What works?

    Any feedback is much appreciated, it's interesting to try and see where online marketing and advertising is headed

    jer

    Jeremy Watts :: Co-Founder
    Modevia Web Services :: Experience the Difference.

  2. #2
    SitePoint Wizard
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    The only ones which catch my eye are the ones that get past junkbuster. http://www.waldherr.org/junkbuster/

    Make the ad 700x124, PNG, no animation, and with a path like /d333ggg6666/e4nfn4.lalala and it'll catch my eye. But nothing else. Ads are evil, eeevil.

  3. #3
    I'm baaaaaaaaaaaaack! Fluffykins's Avatar
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    I dunno if this is the case everywhere or not, but so far, the ads that have worked best on my site were the text only ones that I built into the text on the page as normal hyperlinks relevant to the article.

    Maybe people just don't like ads anymore!

    Ady
    v-technologies - Freelance Goodness.

  4. #4
    SitePoint Zealot
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    Ads aren't evil! they help us make the money we need to bring you a good internet!

    On many of my sites those "dumb" your internet connection is too slow! Click here to upgrade now! banners do a good job, with CTRs of >5%.

    I think however, advertisers MUST move to flash and java banners. I had an FT.com banner rotating for a while with a beatifully done Java collapsible search function - great banner, great CTR. Same counts for Flash banners. Just move_away from those horrid simply GIF banners - Flash loads like a breeze, almost 90% of the web users have got it installed, and you have the option to add sound as well.

    Jusy my $.02
    Mike Ossendrijver
    Sales, AdSensor - Quality Online Marketing
    mike@adsensor.com

  5. #5
    SitePoint Zealot JK_Bowman's Avatar
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    Well, one thing is certain - and that is that the bottom seems to have fallen out of the banner advertising market this past year.

    Surfers have learned to tune out 468x60 banner advertisements that are on the top of the page. Although it's still considered to be prime space, the CTR's for bottom of page banner advertising are actually higher.

    Moreover, smaller banner ads (preferrably placed in the lower right hand corner of a page) seem to do better.

    I think the most important thing, however, is to keep your banner advertising relevant to your web site. If your web site is about 'organic gardening,' banner advertisements promoting credit card companies, long distance plans, and automobiles (just for example) are completly off topic.

    Editor, J.K. Bowman
    Spider-Food.net

  6. #6
    SitePoint Member
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    The only ads that catch my eye and I actually click on are ones that are related to the site I'm on. Those are the only kind of banner , button, or text ads that are really effective I think.

    If I'm at an HTML tutorial site and there's an ad for an HTML book, I would be way more likely to click on it than if there was a Credit Card ad. The site and the ad should be related somehow.
    Robert
    Eclipse Hosting
    robert@eclipsehosting.com

  7. #7
    SitePoint Zealot
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    ah, i look at most ads, maybe because i'm a webmaster, if they interest me i click on them.

  8. #8
    e=2.718281828459045235360 HyperBaseball's Avatar
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    There was this one ad that I had through BURST! that was really cool. When you put your mouse over it the picture kind of spiraled around like a kaleidescope. It was fun to watch and I clicked on it to see what it held.
    Jason Unger is me.
    "Homer no function beer well without"
    http://www.jasonunger.com

  9. #9
    SitePoint Co-founder Matt Mickiewicz's Avatar
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    Originally posted by qslack
    Make the ad 700x124, PNG, no animation, and with a path like /d333ggg6666/e4nfn4.lalala and it'll catch my eye. But nothing else. Ads are evil, eeevil. [/B]
    Perhaps SitePoint.com should start charging say $5 through PayPal for access to the network and the Forums if you don't like the ads or if you are using ad blocking software....
    Matt Mickiewicz - Co-Founder
    SitePoint.com - Empowering Web Developers Since 1997
    Follow me on Twitter.

  10. #10
    SitePoint Wizard
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    Originally posted by Matt Mickiewicz
    Perhaps SitePoint.com should start charging say $5 through PayPal for access to the network and the Forums if you don't like the ads or if you are using ad blocking software....
    You could also get your advertisers to make more interesting alt text or add more text ads. I probably click on more ads, ironically, because there is no flashy banner to anger me and the text is much clearer (it doesn't take as long to see what they're saying).

    I'm also quite a minority. Not too many people actually block ads: it's too much of a hassle for most.

    Oh...and remember: if you think you're losing money when I visit your site, then think of cnet, Webmonkey, Anandtech, OSOpinion, Slashdot, Kuro5hin.org, DevShed.com, Infoworld.com, Linux.com, and ZDNet who are each losing as much as you are.

  11. #11
    SitePoint Addict Macromedia's Avatar
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    Sometimes I click on banners, not because I'm interested, but because I want to support the site. Call me crazy, but it's my way of supporting the internet.

    It's great when they open in new windows then I just minimize it and continue browsing the website I was on.
    -Nick

  12. #12
    SitePoint Enthusiast
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    We use small banners all over our sites, that are relevant to the content of the page. The thing I HATE is the pop-up ones that you have to shut down in order to see the site you went to. If another one pops up after that, I exit the site, figuring that there has to be somewhere else on the 'Net to go without the annoyance.
    Veesha
    Be your own ISP
    "Your One Source Web Solutions Provider"
    http://www.eDirectAmerica.com

  13. #13
    Your Lord and Master, Foamy gold trophy Hierophant's Avatar
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    Call me crazy but I always make an effort to click on new advertisers on the sites I like to visit on a regular basis. I never click out of a site on a first visit and always open advertisers in a new window.

    I think the little extra effort and the possibility of finding a real gem is worth it to support sites I visit regularly.

    With that said, I usually click on attractive banners or text ads. I really like the ads on the front page of SitePoint where they mix a small graphic with text. I think the borders designating it as an ad detract from it, but I know why they are necessary.

    If your site has an ad on it dealing with something I am interested in or looking for I will most likely click on it.

    The biggest drawbacks for advertising on the Internet is the current models and the mentality of the advertisers. The overall ads aren't bad it is the way the system works that needs to change.
    Wayne Luke
    ------------


  14. #14
    SitePoint Zealot Lorina's Avatar
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    This is *extremely* genre specific, but there's one type of ads that I deal with on a daily basis, and that's ads for dating & personal ad services. This won't be much of a help to most people, but there might be at least one other person out there who's interested.

    I have links to a ton of them on my site, and the basic text links perform best. It's just a list of the different services on a links page with a brief description. As far as banners, the ones who depict normal everyday looking people having fun do *much better* than ones with sultry looking models and unattainably gorgeous women and men. I mean, is anyone really supposed to believe that a Cindy Crawford or Brad Pitt lookalike is scouring internet personals for a date? And if the women look like something from a cheesy porn movie, women won't click it and men will think it's a either a scam or porn.

    Cheese-N-Rice - A daily comic strip.


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