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  1. #1
    SitePoint Addict macker123's Avatar
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    What are the average sales vs vistor ratio??

    I run the website http://www.icedoutwatches.com it sells hip hop jewelry watches, pendants, chains etc. It targets teenagers probably between 14 - 21ish. So at least my common sense would dictate that they are probably more into browsing than buying.

    It seems to me at least that I don't get many sales as opposed to the amount of uniques I get daily. I do very well from the site, but I think it could be better.

    Currently I average 1 sale per 183 24hr unqiues. This is an average I took over the last 2 months so I know it is correct. This sale has an average price of $22.95US.

    Also each unique looks at an average of 10 pages each visit.

    On average 1 out of every 5 visitors that add something to their shopping basket will actually buy it.

    Are these close to the industry average or is there something wrong here that I could improve?
    Here is a favorite quote of mine when someone decides
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    regarding everything I cannot explain as a fraud" Jung

  2. #2
    SitePoint Addict macker123's Avatar
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    Sorry forgot to add the site currently only uses PayPal for payments. I understand I may get more orders through a merchant account, but then I have to deal with fraudulent cards, chargebacks, they hold my money etc. I really like the fact that I can take the PayPal money out immediatly. Also at least from what I have seen a merchant account would actually cost more in fees, since I am in Canada.

    Does anybody have any stats on the difference in sales between accepting PayPal only or a merchant account with a PayPal option?
    Here is a favorite quote of mine when someone decides
    to thread crap on something they are ignorant about:

    "I shall not commit the fashionable stupidity of
    regarding everything I cannot explain as a fraud" Jung

  3. #3
    lean mean coding machine cosmo's Avatar
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    If you donot want to go for a merchant account, then I would suggest that you get an account with a third party CC processor, such as 2Checkout (http://www.2checkout.com)

    You will be able to accept credit card payments easily. You should see your sales increase pretty quickly. Although fraudulent purchases are an issue, they really wont cause that much of a problem in the long run.
    Luthfur R. - Web Developer
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  4. #4
    Serial Publisher silver trophy aspen's Avatar
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    Your coversion rate is much better than mine.
    Chris Beasley - I publish content and ecommerce sites.
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  5. #5
    SitePoint Member bobbhigh's Avatar
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    I read somewhere recently (I can't remember where, 'cos I've read so darned much lately since I've been following the links on these forums!!) - I read that 3% to 5% is a good conversion rate of visitors to sales; 10% is brilliant; 2% is not good. I guess this is a very general guide only, but it's something to start from.

  6. #6
    SitePoint Member bobbhigh's Avatar
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    Quote Originally Posted by bobbhigh
    ... on these forums!!)
    Correction - forae


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