adsense earnings WAAAYYY down...

**Shpigford** · Nov 29, 2003 14:06

Mine are defenitely still bad...if not worse...oh well....

**Archbob** · Nov 29, 2003 16:46

My adsense earnings were plummeting this month, but then I did some mod/rewrite magic and its all good now.

**Shpigford** · Nov 29, 2003 16:51

My adsense earnings were plummeting this month, but then I did some mod/rewrite magic and its all good now.

Yeah...I have a couple of pages that have some dynamic URL's...but none that are on my major earning sites....I've tried moving some ads around and changing up the colors...but no luck...

**mlemos** · Nov 30, 2003 05:28

My click through rate reported by Google dropped to half since a few weeks ago. This month revenue is 60% of the previous month.

I read somewhere that Google is trying broadmatch, that is a way to match a broader range of ads with keywords that are not exactly the same that Google determined to be associated to each page, but rather can be related to those.

This could explain the decrease of click-through rates. If so, broadmatch was a bad idea and I hope Google drops it because we are all loosing money. I prefer to have the ads redirected to my defaults rather than trying to macth something broader that looks like it is not working.

I wonder what is the efficient way to pass these impressions to Google so they really listen and act upon these worse results.

**immotive** · Nov 30, 2003 12:26

well, i think google will try to maximize their profits instead of ours.....

**Chromate222** · Nov 30, 2003 13:12

Google will try to maximize revenue, period. This is good publishers too as it's the publishers that make google money. Remember AdSense is still very new and I expect Google will still be trying to find an effective balance between their profits and ours.

**mlemos** · Nov 30, 2003 13:14

Originally Posted by immotive

well, i think google will try to maximize their profits instead of ours.....

The problem is that this way they do not seem to be maximize neither their profits nor ours. My revenue dropped in to 60% of last month. I assume that their revenue with my site is proportional.

The only thing I think they get with broadmatch is filling more inventory that would be unsold otherwise. AFAIK, they are paid per click like they pay us. If the ads they place on my site lead to less clicks with broadmacth, it is a waste to implement it. That is not hard to tell by looking at my site ads that Google place. Now there are more Java/.Net banners than before when my site is dedicated exclusively to PHP.

From what I could gather from other partner sites, they have been affected similarly. So, I think this is just an experiment that Google is carrying and I hope they soon realize that it was not a good idea and at least get back to the previous rules.

**Chromate222** · Nov 30, 2003 13:18

Where did you hear about this broardmatch thing? I'm not doubting you, I'm just interested.

My Ads have remained very much on target.

**SWD** · Nov 30, 2003 13:21

im getting too many defaults recently.. come on.. what's going on with adsense.

**mlemos** · Nov 30, 2003 13:32

Originally Posted by Chromate222

Where did you hear about this broardmatch thing? I'm not doubting you, I'm just interested.

I don't recall exactly, but I think it was in some Advertising newsletter. Anyway, if you though of asking Google as I just did, you would realize that it is explained in their Adwords FAQ.

Originally Posted by Chromate222

My Ads have remained very much on target.

Do you screen all your ads that appear in your site users' browsers?

**Shpigford** · Nov 30, 2003 13:34

The problem is that this way they do not seem to be maximize neither their profits nor ours. My revenue dropped in to 60% of last month. I assume that their revenue with my site is proportional.

Well...not necessarily...the reason your revenue is down could be b/c google is taking a bigger percentage of each click.

**KLB** · Nov 30, 2003 16:30

Where did you hear about this broardmatch thing? I'm not doubting you, I'm just interested.

My Ads have remained very much on target.

I have noticed what appear to be non-targeted Ebay ads show up the AdSense banner on my site for what it is worth. Personally if Google were to make use of broadmatching to completely fill out the slots in my AdSense banners, I'd have to say this would be a good thing.

**Boraxe** · Dec 1, 2003 02:57

I've only been using adsense for about half a month now. At the start the earnings per click was pretty low and steady, then about a week ago they jumped to more then double what I was making per click before that.

The my clickthru rate has stayed exactly the same, but my earnings per click has gone WAY up. Whatever google is doing I'm happy with it

**immotive** · Dec 1, 2003 06:06

huh, good for u, mine one still WAY down.... may be some internal adjustment has been made in order to prevent ppl create sites targeting adsense ads

**EP-Webmaster** · Dec 1, 2003 06:58

immotive: The big hosting advertisers are not showing since three days. Hope they get back soon as the cost per click is now 1/3 of what I used to get.

**Milun Tesovic** · Dec 1, 2003 15:07

wow i just checked my adsense and found a 40% drop in my revenue in the past two weeks...

**ozgression** · Dec 1, 2003 22:58

My clickthru rate has increased recently, but my earnings per click are down alot.

**mlemos** · Dec 1, 2003 23:21

Originally Posted by RockNRollPig

Well...not necessarily...the reason your revenue is down could be b/c google is taking a bigger percentage of each click.

I don't think so. The drop in revenue is aproximately the same as the drop in the average click-through rate.

**Shpigford** · Dec 2, 2003 00:00

Originally Posted by mlemos

I don't think so. The drop in revenue is aproximately the same as the drop in the average click-through rate.

Well my drop in revenue plumeted but my CTR stayed the same...so for me it appears google is just taking a bigger chunk of each click...

**blackdog** · Dec 2, 2003 00:32

Originally Posted by RockNRollPig

Well my drop in revenue plumeted but my CTR stayed the same...so for me it appears google is just taking a bigger chunk of each click...

same here. infact my clicks have gone up and earnings are down.

**jplamb** · Dec 2, 2003 02:00

I keep getting plenty of clicks but really poor earnings, but it changes so damn much. For example yesterday with about the same clicks and impressions as today I made 5x as much as I made today (today's earnings were HORRIBLE)

**immotive** · Dec 2, 2003 03:09

Originally Posted by blackdog

same here. infact my clicks have gone up and earnings are down.

Same here....

**noxcel.com** · Dec 2, 2003 12:25

Originally Posted by blackdog

same here. infact my clicks have gone up and earnings are down.

yes, same here

**GeorgeC** · Dec 2, 2003 15:59

Could Adsense also be tracking ROI now before assigning the rate to a particular click? I wouldn't be surprised if they did. Overture already has the means to tracking ROI. This would also be the smart thing to do for Google that is.

**lo0ol** · Dec 2, 2003 17:40

For those of you that have experienced clicks going up but revenue going down, it could be that advertisers are signing up/leaving- different advertisers pay different amounts. That way one ad might get a better CTR than another but still pay less. Maybe. With Google no one seems to know nowadays.

User Tag List

Thread: adsense earnings WAAAYYY down...

Thread Tools

Display

Bookmarks

Bookmarks

Posting Permissions