SitePoint Sponsor

User Tag List

Results 1 to 18 of 18
  1. #1
    SitePoint Wizard LeoWebDesign's Avatar
    Join Date
    Nov 2002
    Location
    Central PA
    Posts
    1,146
    Mentioned
    0 Post(s)
    Tagged
    0 Thread(s)

    How much of your portfolio do you really show?

    The size and quality of my portfolio is in the process of growing substantially. I'm not sure which direction I should go with showing what I've got.

    I am wondering if you guys just put a small sampling from your portfolio on your sites, or if you put up a complete list of clients. I know everybody has sites they would rather not put in their portfolio. That's not what I'm talking about here.

    If you have a thorough list of clients / sites do you think that there is risk of giving the competition an edge and possibly losing clients or market share?

    I have noticed some agencies / designers don't offer up full disclosure on who their clients really are. Some are very protective of their list.

    I am wondering if showing what you've got attracts enough new clients to outweigh any possible negative effects of laying it all out there.....assuming people like what they see.

  2. #2
    Drupaler bronze trophy greg.harvey's Avatar
    Join Date
    Jul 2002
    Location
    London, UK
    Posts
    3,258
    Mentioned
    0 Post(s)
    Tagged
    0 Thread(s)
    Surely you tailor each presentation to the client. If the client wants a 4 or 5 page brochure of a site, you show them examples of that, then perhaps a couple of slightly more expensive but very impressive options...

    You've got to just lay it out there. Most clients aren't cynical enough to steal your work. If they do (and it's happened to us as an ad agency -- pitching for business, losing on price and then seeing our ads in the press!) then you just have to put it down to experience and leave them well alone in future. It won't happen very often though. No one wants the inevitable bad press...

  3. #3
    SitePoint Addict
    Join Date
    Oct 2002
    Posts
    353
    Mentioned
    0 Post(s)
    Tagged
    0 Thread(s)
    Hey Matt -

    Long time no speak. I hope all is well.

    At the moment, we do not show everything in our portfolio. We only show completed websites for the most part. We do a lot of site maintenance and updates on sites we didn't originally design -- no use in showing those
    Twin Dreams, Inc.
    www.twindreams.com - Professional Website Development
    www.sharky.com - Sharky's Grilling Forums!

  4. #4
    Shiny Content! Pandrogas's Avatar
    Join Date
    Feb 2002
    Location
    Bozeman, MT
    Posts
    151
    Mentioned
    0 Post(s)
    Tagged
    0 Thread(s)

    Cool Personal Philosophies...

    LeoWebDesign,

    The way I do it is to select a number of
    complete projects (preferably online or
    screenshotted) and are also comparable
    with my skill level. I put these online
    and also use them if I need a brochure
    or what not.

    Now, as an up and coming company,
    if all you have is everything you've got,
    then put it up as long as it looks good.

    Also be sure to include details on the project.

    As for a client list, I would only put one up if
    I felt the names would get more business.
    Names like Nike, Sony, Dreamworks, you know,
    big names that draw other big names.

    But that's just my personal take on it.
    Keep it clean, keep it cool, and make sure it
    looks damn impressive.

    My Examples (Included to show what I mean):
    - http://www.firefrostmedia.com (Business Portfolio)
    - http://www.seerinteractive.com (Personal Portfolio)

    Best of luck!

    Thanks,
    Matthew Gowdy
    Seer Interactive
    Matthew Gowdy---AKA---Pandrogas
    SeerNET: Various Geekery All Around

    Contact Information: E-Mail - AIM: Pandrogas

  5. #5
    SitePoint Wizard LeoWebDesign's Avatar
    Join Date
    Nov 2002
    Location
    Central PA
    Posts
    1,146
    Mentioned
    0 Post(s)
    Tagged
    0 Thread(s)
    Quote Originally Posted by greg.harvey
    Surely you tailor each presentation to the client. If the client wants a 4 or 5 page brochure of a site, you show them examples of that, then perhaps a couple of slightly more expensive but very impressive options... [img]images/smilies/wink.gif[/img]
    I'm not talking about consultations....more about the portfolio on your site.


    Quote Originally Posted by greg.harvey
    You've got to just lay it out there. Most clients aren't cynical enough to steal your work. If they do (and it's happened to us as an ad agency -- pitching for business, losing on price and then seeing our ads in the press!) then you just have to put it down to experience and leave them well alone in future. It won't happen very often though. No one wants the inevitable bad press...
    I'm not worried about clients stealing our work. I'm concerned with divulging to much to the competition.

    Thanks for the insight though :-)

  6. #6
    SitePoint Wizard LeoWebDesign's Avatar
    Join Date
    Nov 2002
    Location
    Central PA
    Posts
    1,146
    Mentioned
    0 Post(s)
    Tagged
    0 Thread(s)
    Quote Originally Posted by sharky
    Hey Matt -

    Long time no speak. I hope all is well.

    At the moment, we do not show everything in our portfolio. We only show completed websites for the most part. We do a lot of site maintenance and updates on sites we didn't originally design -- no use in showing those

    hey...haven't seen online in a bit....different schedules I guess.

    I am also starting to get maintenance business on sites I didn't originally do. I wouldn't show that because prospects might not realize that it isn't ours....and like you said no use in showing those.

    I noticed you are also doing some print work too.....I have some questions for you about that, but that is another thread or PM!

  7. #7
    SitePoint Wizard LeoWebDesign's Avatar
    Join Date
    Nov 2002
    Location
    Central PA
    Posts
    1,146
    Mentioned
    0 Post(s)
    Tagged
    0 Thread(s)
    Quote Originally Posted by Pandrogas
    LeoWebDesign,

    The way I do it is to select a number of
    complete projects (preferably online or
    screenshotted) and are also comparable
    with my skill level. I put these online
    and also use them if I need a brochure
    or what not.

    Now, as an up and coming company,
    if all you have is everything you've got,
    then put it up as long as it looks good. images/smilies/smile.gif

    Also be sure to include details on the project. images/smilies/wink.gif

    As for a client list, I would only put one up if
    I felt the names would get more business.
    Names like Nike, Sony, Dreamworks, you know,
    big names that draw other big names.

    But that's just my personal take on it.
    Keep it clean, keep it cool, and make sure it
    looks damn impressive. images/smilies/smile.gif

    My Examples (Included to show what I mean):
    - http://www.firefrostmedia.com (Business Portfolio)
    - http://www.seerinteractive.com (Personal Portfolio)

    Best of luck! images/smilies/biggrin.gif

    Thanks,
    Matthew Gowdy
    Seer Interactive
    If I ever land a Sony or Nike don't worry everyone will know it!! [img]images/smilies/biggrin.gif[/img]

  8. #8
    googlicious graymatter bvarvel's Avatar
    Join Date
    Sep 2002
    Location
    Katy, TX
    Posts
    952
    Mentioned
    0 Post(s)
    Tagged
    0 Thread(s)
    We display projects only that we've worked on in the last year. New client's don't want to see what you did for someone else last year, they want to see what you can do for them, THIS year.

  9. #9
    The knight who said ni! RockyShark's Avatar
    Join Date
    Apr 2003
    Location
    Rockhampton, Australia
    Posts
    701
    Mentioned
    0 Post(s)
    Tagged
    0 Thread(s)
    Quote Originally Posted by bvarvel
    We display projects only that we've worked on in the last year. New client's don't want to see what you did for someone else last year, they want to see what you can do for them, THIS year.
    That's probably not a bad idea. I've been wondering the same thing myself. I think I have too many - time to trim it down!

  10. #10
    SitePoint Co-founder Matt Mickiewicz's Avatar
    Join Date
    Jul 1999
    Location
    Vancouver, Canada
    Posts
    2,384
    Mentioned
    0 Post(s)
    Tagged
    0 Thread(s)
    I would tailor it to the client... if it's a real estate firm, show them all the real estate sites that you've done (with references) in a custom-printed brochure and in the proposal.

    It shows expertise, and it's incredibly helpful if they see that you've done their competitor's sites as well. It'd be very easy to get them to increase their budget in order to make their site better than the XY-competitor site you just did.
    Matt Mickiewicz - Co-Founder
    SitePoint.com - Empowering Web Developers Since 1997
    Follow me on Twitter.

  11. #11
    Santos L Halper Zenith's Avatar
    Join Date
    May 2002
    Location
    Finland
    Posts
    641
    Mentioned
    0 Post(s)
    Tagged
    0 Thread(s)
    Quote Originally Posted by Matt Mickiewicz
    I would tailor it to the client... if it's a real estate firm, show them all the real estate sites that you've done (with references) in a custom-printed brochure and in the proposal.

    It shows expertise, and it's incredibly helpful if they see that you've done their competitor's sites as well. It'd be very easy to get them to increase their budget in order to make their site better than the XY-competitor site you just did.


    Matt said same thing I was going to say. If you go to sell a website to a small firm who wants few simple presentation pages should you tell him all about your heavy eBusiness applications and how good database designer you are? Of course not.

    If you go to sell a heavy and reliable db-based www-app you are a fool if you go with a portfolio of static websites. Even if they have a funny flash animation on the front page.

    It depends really on a situation: do you mean a portfolio in your website or a portfolio which you show to the client when meeting him. On your website you must cover wider range because you don't know what the possible client is looking for. To your website pick only the few absolute best solutions.

    When meeting the client you can tell overly in one minute what kind of solutions you offer. Then take your portfolio and show him the solutions that are related to his/her problem. If it's your first meeting and you don't know before meeting what kind of solution 'the catch' is looking for you can always take too much paper with you. Then, just show him/her the pages you find out are critical.

    Don't waste your or your possible client's time. And by showing wrong type of portfolio you give a wrong kind of picture of your skills. If you go to sell a solution to the real estate company and have done few similar cases before you can say: We are specialized on the real estate companies and understand the issues of your business. It sounds much better to the client than saying "we are website designer who can do anything to anyone". It sounds you understand the problem of the client much better.

    -Z-

  12. #12
    SitePoint Enthusiast
    Join Date
    Oct 2003
    Location
    Sydney
    Posts
    44
    Mentioned
    0 Post(s)
    Tagged
    0 Thread(s)
    Yes I have to agree with most of the comments here. You really should only show your best work and it depends on how big your portfolio is, if your new then you may need to show everything and if your experienced then just show the best.

    I'm currently showing most of my work going back to 2000 and all work before that is out and that's mainly because I didn't start doing anything really worth showing untill a few years ago. I'm starting to get quite a good sized portfolio now and will take out a few pieces with my current site overhaul.

    If your showing your portfolio to a client in person with a printed one or a laptop then as others have pointed out then you really only need to show what is relevant.

    On this subject - I recently worked on a site for a large international fashion brand and only a small part of my work was used by the development company who got me in on the project. I was hoping to put the site on my portfolio online but since only some of my work was used then I'm not sure if its a good idea. I was told that my work helped the development company to achieve results even if only some of my stuff was used.

  13. #13
    SitePoint Wizard LeoWebDesign's Avatar
    Join Date
    Nov 2002
    Location
    Central PA
    Posts
    1,146
    Mentioned
    0 Post(s)
    Tagged
    0 Thread(s)
    Quote Originally Posted by newdigitalfreak
    On this subject - I recently worked on a site for a large international fashion brand and only a small part of my work was used by the development company who got me in on the project. I was hoping to put the site on my portfolio online but since only some of my work was used then I'm not sure if its a good idea. I was told that my work helped the development company to achieve results even if only some of my stuff was used.
    I would put it on your site. Talk about the part you did and how it helped the overall success of the project. I would spin it as the development company "brought you in" as a specialist for that part of it. You could include a screenshot and not link to the site.

    An analogy.....An actor would get better exposure and more opportnuties from playing a small part in a blockbuster movie than playing a big part in an unknown movie.

  14. #14
    SitePoint Wizard LeoWebDesign's Avatar
    Join Date
    Nov 2002
    Location
    Central PA
    Posts
    1,146
    Mentioned
    0 Post(s)
    Tagged
    0 Thread(s)
    Although I have enjoyed the replies (thanks!) I'm not sure that anyone has really addressed my question. Maybe I wasn't clear enough.

    This isn't about what to show the client's during a consultation, or to show your best work in your portfolio. Those are obvious.

    This is in regards to showing your competition what your up to. Does anyone fear giving too much info to your competitors? Are you concerned about them soliciting your clients? Do you feel that by showing your best client's work you risk losing your best client(s)? Or do you think by showing your best work that it will attract so many new prospects that it is worth the risk?

    I have seen some designers sites that have a portfolio of case studies and a full client list. What do you think about "giving away" your client list?

    I know what some of you are thinking. If you are good enough, and you are doing great work for them then you have nothing to fear.......or do you?

  15. #15
    SitePoint Enthusiast
    Join Date
    Oct 2003
    Location
    Sydney
    Posts
    44
    Mentioned
    0 Post(s)
    Tagged
    0 Thread(s)
    Yeah I think I will put it up like you mentioned which is what I was planning as it will be a big help in attracting new projects.

    I think that you should only showcase a client if you have a solid relationship with them and your work for them has been well received. Otherwise I agree that it could be a risk if you have some hawks checking you out. The best idea is to only show them once you have done some concrete design etc for them and if that isn't quite the case then make sure your next project is top notch so they won't even consider looking elsewhere.

    Most of my work is handed down to me from larger web companies & agents so I don't deal directly with the client so it doesn't effect me that much. Any projects I have or do take on of my own are usually small businesses and if I lose them it's no big deal but I always try to make the outcome to be inovative and at a high level. I have done jobs where the design was something that other designers have praised highly and check back a few months later and see that they had got some wannabe to overhaul the site with something that would make most designers cringe. From that I usually always showcase my work showing exactly what I done for them at the time and hardly ever link to the real URL but place it on my own server.

  16. #16
    SitePoint Zealot
    Join Date
    Jun 2002
    Location
    Melbourne, Australia
    Posts
    164
    Mentioned
    0 Post(s)
    Tagged
    0 Thread(s)
    I think that you gain more than loss if you showcase your best projects. Maybe some competitor can use it and try to steal your clients; but if client is happy with your work it's not high probability that he/she brake relations with you. Anyway in our days your clients are constantly bombed by your competitors and if couple new appear that take info from your web site - I guess you don't lost much.
    We as sub-contractor have to hide real clients names for many projects and I am not happy with it.
    Premier quality web sites and RIA creation:
    International site and Australian division
    LookBook Extension for Magento (free version available)

  17. #17
    SitePoint Member
    Join Date
    Oct 2003
    Location
    Greater Cincinnati
    Posts
    22
    Mentioned
    0 Post(s)
    Tagged
    0 Thread(s)
    Another tip I find useful is if you do multiple sites for one company show several of them.

    I was lucky enough to work on several sites for a well know company and by showing the 3 best it lets prospective clients know that I was good enough to work with again and again.

  18. #18
    The knight who said ni! RockyShark's Avatar
    Join Date
    Apr 2003
    Location
    Rockhampton, Australia
    Posts
    701
    Mentioned
    0 Post(s)
    Tagged
    0 Thread(s)
    Quote Originally Posted by CMcMahon
    Another tip I find useful is if you do multiple sites for one company show several of them.

    I was lucky enough to work on several sites for a well know company and by showing the 3 best it lets prospective clients know that I was good enough to work with again and again.
    That's a good point - never thought of it that way before.


Bookmarks

Posting Permissions

  • You may not post new threads
  • You may not post replies
  • You may not post attachments
  • You may not edit your posts
  •