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  1. #1
    SitePoint Addict isuru's Avatar
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    SitePoint is a VERY busy site and I was wondering what kind of costs are involved in running a site like sitepoint and what kind of profit is made. Since you offer your aticles for free, I assume that you make most of your money thru advertising.

    Im not looking for exact figures just rounded figures

  2. #2
    ********* Scotland Saltire's Avatar
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    Yes, SitePoint is a busy site, and there will be a lot of money involved in the running of it. Also, in a recent article, Mark Harbottle mentioned that their advertising was fully booked for the next 6 months or so. SitePoint must be making a fair profit, otherwise they likely would not still be in existence. However, I don't think Matt & Co. are in any situation to disclose this sort of company information publicly.

  3. #3
    SitePoint Wizard jonese's Avatar
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    Privatly held company.... ie no release on financial information. dont' worry we'll let you know if we go bankrupt but as long as you keep visiting and clicking, that will not happen.

  4. #4
    SitePoint Guru CJ's Avatar
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    Originally posted by jonese
    dont' worry we'll let you know if we go bankrupt
    pfffeeeeww what a relief... thanks jonese!

    I don't think they will go bankrupt that fast.. it's a content site, if they would come into trouble they could still sell content.

  5. #5
    Your Lord and Master, Foamy gold trophy Hierophant's Avatar
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    SitePoint has revenue streams besides simple advertising, it is recognized as a leader in its field and has a growing portfolio of services.

    I don't think we have to worry about bankruptcy for awhile.
    Wayne Luke
    ------------


  6. #6
    Ex-SitePointer silver trophy
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    Originally posted by W. Luke

    I don't think we have to worry about bankruptcy for awhile.
    Thats like 3 weeks in Internet Business, right?

  7. #7
    Your Lord and Master, Foamy gold trophy Hierophant's Avatar
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    The venture that has grown into SitePoint has been around since 1997 and started on a free server.

    http://www.sitepoint.com/about/history.php

    Combine that with the people behind the company and you can see why I have a little faith in them sticking around for a bit.

    http://www.sitepoint.com/about/who.php
    Wayne Luke
    ------------


  8. #8
    Irritability Defined
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    Just a little bit of faith Wayne? I'm ashamed of you!

    (j/k)
    My 2 Cents (or is that 2.2 Cents including GST?)

  9. #9
    Serial Publisher silver trophy aspen's Avatar
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    Doing some simple math will tell you how much they take in.

    I believe they sell 2 advertising spots per tribune sent out(maybe 3 I forget), and we all know that direct email advertising pays the highest CPM.

    Their rates I believe for the top ad is $50 CPM and this ad is always sold. When the tribune is sent out to over 30,000 people a week then the tribune is bringing in over $1500 a week just from that 1 ad.

    Then they have the other ads in the tribune and as well with the new tech times, which will surely grow large as well, they will have another nice source of revenue.

    This is of course all on top of the other advertising on their site.

    The 4 button ads bring in a total of $5200 a month. They list their forum as costing $1000 a month. The minimum requirement for a front page ad is $5000 a month.

    All of this is on top of the $35 CPM banner ads they sell.


    So, do the math. All of this information is readily available in their media kit.

    PS.

    From Media Kit
    7.) Front Page Ad (see example)
    The front page ad usually consists of a form or small text ad. These are negotiated on a case by case basis. The minimum commmitment for this space is $5,000.
    A cookie to whoever fixes the typo first.
    Chris Beasley - I publish content and ecommerce sites.
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  10. #10
    SitePoint Wizard TWTCommish's Avatar
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    After just looking it over a tiny bit (hardly at all), my guess is that venture capital is what allows them to have a staff of what, over a dozen people? That's what I figure at least.

    I don't know, or even care to know: do not take this as fact! Just my opinion on things, seeing as how, despite the enormous sucess of SP, I don't think it yets brings in enough to pay the salary of all those people.

    Wayne: am I out of line in such speculation? If so, feel free to remove my post and let me know.

  11. #11
    Freelance Web Designer KeithMcL's Avatar
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    I spotted the spelling mistake on that Media Kit quote aspen.

    Commitment is spelt with 3 m's

  12. #12
    Fluffy Kitten Programmer~ Elledan's Avatar
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    Originally posted by KeithMcL
    I spotted the spelling mistake on that Media Kit quote aspen.

    Commitment is spelt with 3 m's
    Very good, Keith!

    The cookie is all yours...
    www.nyanko.ws - My web-, software- and game development company.
    www.mayaposch.com - My personal site and blog.

  13. #13
    Irritability Defined
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    Thank you for pointing it out, Chris.... When I actually *get* into the office sometime I'll fix it up.

    How would you like your cookie? Choccy-chip? Toffee-covered? Cream? Tim-Tams? I'll air-freight it to you sometime.... LOL
    My 2 Cents (or is that 2.2 Cents including GST?)

  14. #14
    SitePoint Co-founder Matt Mickiewicz's Avatar
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    I guess you guys haven't seen http://www.sitepointdesign.com/ ?
    Matt Mickiewicz - Co-Founder
    SitePoint.com - Empowering Web Developers Since 1997
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  15. #15
    SitePoint Wizard silver trophy Karl's Avatar
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    Very nice Matt. I love the design of the site, it's black and it's not a porn site - you see you can make a nice site in black.
    Karl Austin :: Profile :: KDA Web Services Ltd.
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  16. #16
    SitePoint Evangelist
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    ARrrrrrggggghhhhh SitePoint is the M$ on the web!!
    I wonder when we will be able to buy SitePoint Merchandise?
    j/k

    Simple neo classical thought; companies are here for profit... I guess SitePoint however much we think of SitePoint as "the community", it is just a company out to make cash after all, and I expect they are quite good at it

    * Not that this is a bad thing btw..

  17. #17
    mouse monkey
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    Originally posted by PeterW

    I wonder when we will be able to buy SitePoint Merchandise?
    j/k
    Hi,

    I don't actually think SP merchendise is not such a bad idea, I know that this has been discussed before but SitePoint t-shirts would make cool competition prises. Plus the fact that it is great promotion for you.

  18. #18
    SitePoint Wizard
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    I totally agree - what about having them as some sort of reward for active participants or something? If I had one I'd wear it
    Competition prizes are good as well, maybe have a variety of merchandise: mugs, t-shirts, sweatshirts, etc.

  19. #19
    Serial Publisher silver trophy aspen's Avatar
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    competition prizes or gifts to contributing authors/moderators.

    Chris Beasley - I publish content and ecommerce sites.
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  20. #20
    SitePoint Wizard TWTCommish's Avatar
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    I'd be for both of those - and yes, I'd actually wear a SitePoint t-shirt assuming it was fairly normal looking...IE: not a total piece of junk, of 100% polyester.

  21. #21
    SitePoint Zealot Ambr0's Avatar
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    Is Sitepoint.com somehow related to SitePoint.net?
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  22. #22
    Ex-SitePointer silver trophy
    Patrick's Avatar
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    I'd definitely wear it..... under my Sean John shirts. (I don't wear T's in public, sheesh!) lol

    Seriously, I'd wear it in my house.

  23. #23
    Irritability Defined
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    We do have t-shirt designs all designed and the proofs are around somewhere... We just haven't gotten around to printing them off yet

    SitePoint.net is not related to us
    My 2 Cents (or is that 2.2 Cents including GST?)

  24. #24
    Your Lord and Master, Foamy gold trophy Hierophant's Avatar
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    Originally posted by Bucur David
    Is Sitepoint.com somehow related to SitePoint.net?
    No, I do not believe it is.

    It is however to see that SitePoint.net has redone their site. It looks much better now.
    Wayne Luke
    ------------


  25. #25
    ********* Scotland Saltire's Avatar
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    A SitePoint cap would be pretty snazzy!


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