SitePoint Sponsor

User Tag List

Results 1 to 4 of 4

Hybrid View

  1. #1
    SitePoint Member
    Join Date
    Dec 2000
    Location
    California
    Posts
    4
    Mentioned
    0 Post(s)
    Tagged
    0 Thread(s)
    Hello:

    I have been approached by an advertiser who asked if the
    rates posted on the Web site were net or gross. I am
    unsure of what this terminology means in banner dvertising
    rates. When I tried to research this question, the only
    thing I could find was that net had something to do with
    advertising agencies. Speedy input appreciated!!

    Many thanks.

    Donna

  2. #2
    SitePoint Zealot
    Join Date
    Jul 2000
    Posts
    110
    Mentioned
    0 Post(s)
    Tagged
    0 Thread(s)
    CPM means cost per impression, some may define it as cost per impression per IP others will take it a bulk meaning all impressions are counted. Based on this I
    assume the net refers to unique IPs and Gross to all impressions.
    Looking for webhosting?
    Complete review of hosting services, including dedicated and Cobalt Raqs.
    http://www.webhostingvillage.com

  3. #3
    Idea Developer
    Join Date
    Sep 2000
    Location
    Bethlehem, PA
    Posts
    521
    Mentioned
    0 Post(s)
    Tagged
    0 Thread(s)
    Originally posted by VW
    CPM means cost per impression, some may define it as cost per impression per IP others will take it a bulk meaning all impressions are counted. Based on this I
    assume the net refers to unique IPs and Gross to all impressions.
    I completely agree with that, and i htink that because everyone interprits it diffrently i think that you should email your advertiser and ask him what it measn exacly.

  4. #4
    SitePoint Member
    Join Date
    Dec 2000
    Location
    California
    Posts
    4
    Mentioned
    0 Post(s)
    Tagged
    0 Thread(s)
    Thank you so much for your response. I think it is true it is interpreted differently. As I mentioned, it is also explained in view of advertising agency fees.


Bookmarks

Posting Permissions

  • You may not post new threads
  • You may not post replies
  • You may not post attachments
  • You may not edit your posts
  •