SitePoint Sponsor

User Tag List

Results 1 to 14 of 14
  1. #1
    SitePoint Enthusiast scslawin's Avatar
    Join Date
    Nov 2000
    Posts
    88
    Mentioned
    0 Post(s)
    Tagged
    0 Thread(s)
    Some of you may be familiar with a topic I posted earlier, in which I commented that I believe banner ads are rapidly degrading into the realm of uselessness. With Web-wide CTR's of less than 1/2 of one percent, advertisers are not eager to enter into CPM deals. The discussions of the now awful payouts from networks like Burst bolster my position.

    My conclusion is that Web sites in our size range (small-to-medium, non-mega sites, non-portals) need to focus on three primary vehicles (aside from selling your own banners, if you're running a narrow niche site):

    1) Paid search partnerships;
    2) Pay-for-performance (lead-based) opportunities;
    3) Pay-per-click ads.

    We can no longer be nonchalant about how we approach advertising revenue on our sites. It won't do any good to just slap a banner rotation script up and expect the revenues to flow.

    I suggest the follow methods for increasing revenue:

    1) Paid search partherships:
    The way of the world is paid positioning in search engines. Many of the major search outlets have partnered with Goto.com already, and most of the rest have announced that they will be soon. There will only be a couple of major, non-paid Web search portals soon.

    There are many opportunities to host search boxes and text search links on our sites. I myself have gone outside the traditional "affiliate" 6-cents-per-search revenue model that any site in the world can sign up for with http://www.searchtraffic.com, http://www.searchbucks.com, http://www.searchfuel.com, and the like. I've contacted a high volume pay-per-click search engine and set up a relationship in which I display actual search results on my site via XML--not a search box, but search RESULTS--and get paid 1/2 of the revenue they get from every click-through. So if someone on my site clicks on a bay9.com search result for which the sponsor is paying $1.20, I get 60 cents.

    Remember, these are search result links--no need for a visitor to my site to enter a search term, press the search button, search and wait for a page to load, etc. And they do it all on my site--they never leave unless they click on the search RESULT.

    2) Pay-for-performance (lead-based) opportunities:
    There are lots of these available. Check http://www.cyberbounty.com, http://www.linkshare.com, http://www.cj.com, etc. Some pay as much as $4.00 per action. These require a visitor to sign up for something--a newsletter, a web site--or download some (usually free) software.

    To my mind, these can be the most valuable opportunities for several reasons. First, the advertiser and the Webmaster both derive tangible benefit that a CPM campaign simply doesn't provide. Second, with the impending death of CPM on the Web, I believe pay-per-performance campaigns will be the long-standing survivor. Third, I believe a Webmaster can craft a program that will ensure CTR's of as high as 25% when promoting a PFP campaign.

    Instead of slapping a pay-per-lead banner up, how about two paragraphs from the Webmaster explaining why the visitor of his site should sign up for the "XYZ Super Widget Software", followed by a well-thought out text link? Much more persuasive than a banner ad. Remember, most surfers are conditioned to ignore banners at this point.

    The added benefit, of course, is that the pages on your site load faster, too.

    3) Pay-per-click ads:
    If you feel the need to incorporate banners into your ad scheme, then this is your best bet. And don't paper the entire site with them. Slapping a banner at the top or bottom of your page is going to yield 1/2 of 1 percent CTR. So if you have 10K page views per month, the BEST you can hope for is about 50 clicks through (probably less).

    Now, if those clicks are all unique then you'll probably get about an average of 8-9 cents each. A whopping $4.50 in revenue, which means if your affiliate program pays out when you reach $50.00, then you can expect to run your site for an entire year before you collect a check from them.

    The better bet is to treat these PPC ads in the same way I discussed handling the PFP programs (see above). Instead of plastering your site with a banner ad on every page, save these PPC ads for sales opportunities that occur naturally in your site.

    For instance: suppose you are an affiliate of a PPC program from http://www.superbigprizesandstuff.com. On your own site, you're running a trivia contest with a different trivia question each day. Now instead of just providing a simple "thanks for your entry, click here for our home page" response after your visitor submits their trivia answer using your online form, wouldn't it make MORE sense to provide a form result page that was more like "thanks for your entry, and by the way, you can also enter to win $10,000 at http://www.superbigprizesandstuff.com by clicking this convenient link I've provided"--along with a paragraph describing how you, the Webmaster, personally enjoy entering contests at http://www.superbigprizesandstuff.com?

    Well, now that I've spilled my guts on this topic, what are your thoughts?

  2. #2
    Serial Publisher silver trophy aspen's Avatar
    Join Date
    Aug 1999
    Location
    East Lansing, MI USA
    Posts
    12,937
    Mentioned
    0 Post(s)
    Tagged
    0 Thread(s)
    Why don't you write an article and submit it? That post was very article-like.

    Chris

  3. #3
    SitePoint Enthusiast
    Join Date
    Oct 2000
    Location
    Ohio, USA
    Posts
    84
    Mentioned
    0 Post(s)
    Tagged
    0 Thread(s)
    Great reading. Although I have to disagree.

    Searchboxes- Not to fond of them, although it may now be nessacary. I want to run a clean reuptible site and sending people away from my site with a pop up insn't exactly the right thing to do. Besides I only use google for my seraches, would never run a search off of some page.

    Pay Per Lead- It's hard enough getting people to click a link, what makes you think there first going to click it, and then buy something? I think this is the worst way to make money.

    Pay Per Click- Still your best bet. If you can get targeted banners, click through should be slightly over 1% netting you the most money.
    Visit http://www.igsites.com for all your gaming needs.

  4. #4
    SitePoint Enthusiast scslawin's Avatar
    Join Date
    Nov 2000
    Posts
    88
    Mentioned
    0 Post(s)
    Tagged
    0 Thread(s)
    igsites:

    Actually, I didn't say search boxes, I said partnering with search RESULTS. Big--HUGE--difference. But since you've brought up search boxes: just because you yourself "would never run a search off of some page" doesn't mean that millions others wouldn't. Many Webmasters report excellent revenue from search boxes pre-filled with search terms appropriate to their site. But like I said, I'll take the 40 or 50 cents a click off the text linked search results any day. I don't know of any other pay-per-click vehicle that pays that much.

    Webmasters who don't want to put a great deal of thought into creating strong revenue with their sites probably agree with you on PPL ads. Your statement "It's hard enough getting people to click a link, what makes you think there first going to click it, and then buy something?" indicates that you've completely missed the point on this one. Without question, Webmasters who invest a worthwhile amount of time preparing PPL opportunities for presentation on their site in the right context will likely tell you that, by far, the PPL is generating the biggest chunk of their revenue.

    If you want to just slap a banner on your site and hope that people will click on it you'll never reach even half the revenue potential that your site. Your assertion that pay-per-click is the best revenue option--while I say that it is the least desireable of the three--supports the lazy, nonchalant Webmaster's approach to revenue creation.

  5. #5
    SitePoint Enthusiast
    Join Date
    Oct 2000
    Location
    Ohio, USA
    Posts
    84
    Mentioned
    0 Post(s)
    Tagged
    0 Thread(s)
    You calling me lazy ?

    I was reading alot from search traffic.com and still don't like the search box idea. For one, a person may use that predefined search term, then type in a few others. Before he knows it, he's got 6 different window's open. Then there's the chance your's gets closed and your our of customer that quick. Why don't I just fill my front page with links to other related sites?

    About PPL. If I put that much time into customizing PPL oppurtunities, why not just customize a banner, link it allclicks.com and make 3c a click? I'll make a banner hats dealing with a related topic so click through can be as high as 5%. I'd make more money this way then selling a $6 piece of crap to someone while makeing .50c profit.

    I still say PPC is the best way to go- as long as it's targeted. A banner ca easily be worked into your page. And assuming it's related to your subject, it won't look to out of place either.
    Visit http://www.igsites.com for all your gaming needs.

  6. #6
    SitePoint Member
    Join Date
    May 2000
    Location
    Orlando, FL
    Posts
    12
    Mentioned
    0 Post(s)
    Tagged
    0 Thread(s)
    There is a new search program that "any webmaster" can sign up for that utlizes the 50%-of-bidded-results model that you describe - it's called searchreferral.com. You can go to their site to check it out, or compare it to all the other search pay per click deals at searchprograms.com
    Dave
    http://sportsgirls.net
    http://searchprograms.com - all searchbox affiliate programs rated and reviewed

  7. #7
    SitePoint Enthusiast scslawin's Avatar
    Join Date
    Nov 2000
    Posts
    88
    Mentioned
    0 Post(s)
    Tagged
    0 Thread(s)
    I noticed http://www.searchreferral.com, but prefer my 50% deal directly with http://www.bay9.com. The search terms are higher bidded at http://www.bay9.com it seems, so I'm getting 50% of a larger amount.

  8. #8
    SitePoint Enthusiast scslawin's Avatar
    Join Date
    Nov 2000
    Posts
    88
    Mentioned
    0 Post(s)
    Tagged
    0 Thread(s)
    igsites:

    Is your site down? I can't get there.

  9. #9
    SitePoint Enthusiast
    Join Date
    Oct 2000
    Location
    Ohio, USA
    Posts
    84
    Mentioned
    0 Post(s)
    Tagged
    0 Thread(s)
    I'm actually at http://www.midhost.com now.
    Visit http://www.igsites.com for all your gaming needs.

  10. #10
    SitePoint Member Id4ever's Avatar
    Join Date
    Nov 2000
    Location
    Norway
    Posts
    9
    Mentioned
    0 Post(s)
    Tagged
    0 Thread(s)
    scslawin: Could you pleasepost the URL to your site where you have the search results?

    Thanks in advance!

  11. #11
    ********* Addict
    Join Date
    Jul 2000
    Posts
    268
    Mentioned
    0 Post(s)
    Tagged
    0 Thread(s)
    "Why don't you write an article and submit it? That post was very article-like.

    Chris"

    I agree completely.

    David | http://www.web-master.tv
    The site for webmasters is here.

  12. #12
    SitePoint Zealot
    Join Date
    Dec 2000
    Posts
    196
    Mentioned
    0 Post(s)
    Tagged
    0 Thread(s)
    yeah, that was a nice post scslawin

  13. #13
    SitePoint Enthusiast scslawin's Avatar
    Join Date
    Nov 2000
    Posts
    88
    Mentioned
    0 Post(s)
    Tagged
    0 Thread(s)
    Id4ever:

    Email me at scslawin@yahoo.com and I'll give you the URL. My new site is coming out of being redeveloped right now, and won't be really live until mid-January.

    Oh, and thanks for the compliments on the post.

  14. #14
    SitePoint Zealot totenmaske's Avatar
    Join Date
    Dec 2000
    Location
    Tucson, Arizona, USA
    Posts
    137
    Mentioned
    0 Post(s)
    Tagged
    0 Thread(s)
    Hmmm...interesting topic...

    I've been playing around with this concept myself for a few weeks now. My reasoning is simple...it's not a question of when or if a visitor/customer is going to leave your site but how to make $$$ (even if its just .01) from them as they leave.

    I've designed my own hybrid search box that utilizes a primary search (Google) and secondary (or alternative) searches like AV, Lycos, IWon, and others.

    I'm monitoring my pageviews closely to see if I'm taking a noticable hit and then weighing that against the fact that I'm making enough (although just barely) off the searches (can you say exit traffic?) alone to pay for my hosting.

    Any constructive comments or suggestions about turning exit traffic into $$$ and yet maintaing the illusion of providing a service/resource to your visitors.

    Totenmaske


Bookmarks

Posting Permissions

  • You may not post new threads
  • You may not post replies
  • You may not post attachments
  • You may not edit your posts
  •