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  1. #1
    Forensic SEO Consultant Webnauts's Avatar
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    Lightbulb Why is Accessibility and Usability Important for You?

    Why Accessibility and Usability are Important to You

    According to Usablenet.com, accessibility and usability are becoming increasingly critical to the internet experience. Is your site accessible to people with disabilities? Is it compatible with browsers other than Internet Explorer? Continue reading to discover how accessibility can benefit you, as well as your visitors.

    What is Accessibility?

    Accessibility is a term that is more associated with architectural thought, rather than Web Site Design. There is a legislation, which determines the minimum standards for new buildings. As a result, new buildings today often have wheelchair ramps, accessible lifts and disability parking spaces, allowing anyone with disabilities to gain access to a building, use the provided services, buy the products, and talk with the people inside.

    With web sites, the term traditionally refers to the development of sites that are accessible to "all" users who may want to access them -- in other words, "Universal Web Sites." Tim Berners-Lee, W3C director and inventor of the World Wide Web, defines it as "access by everyone, regardless of disability…"

    Even though the World Wide Web is continuously growing, many users:

    - use speech browsers, e.g. visually-impaired or blind people, as well as businessmen in cars;
    - don't have the latest graphical browsers and plug-ins;
    - can't see the wonderful graphics, hear the real-time audio, or navigate an interactive site;
    - surf with slow modems, or reside in rural or remote areas with limited access to the Internet;
    - browse without graphics, using text-only browsers or subscribe to non-graphic services;
    - access in noisy, high- or low-light environments

    Accessibility increases benefits for both parties: the User and the Web site Provider.

    Users’ benefits:
    Every user, regardless of physical, sensory and cognitive disabilities, constraints and/or technological barriers can:

    - access the information
    - use the services
    - buy the products
    - talk to the people associated with each Web site.

    In other words, satisfied users may become loyal users, continue using the web site, and even recommend to others.

    Providers’ benefits:
    - Increase audience
    - Improve maintainability and efficiency
    - Improve and regain reputation
    - Satisfy existing and future legal requirements

    Accessibility is critical for a web site's success. This narrow focus is at the expense of a much larger segment of society with milder impairments, such as partial sight, poor hearing, and poor language skills. The needs of this larger group can be more easily accommodated with simple and inexpensive design tips such as resizable text, large tactile buttons, and clear, easy-to-follow instructions.



    What is usability?

    Usability is the measure of the quality of a user's experience when interacting with a product or system — whether a web site, software application, mobile technology, or any user-operated device.

    According to Usability Expert Jakob Nielsen: "On the Web, usability is a necessary condition for survival. If a web site is difficult to use, people leave. If the homepage fails to clearly state what a company offers and what users can do on the site, people leave. If users get lost on a web site, they leave. If a web site's information is hard to read or doesn't answer users' key questions, they leave. Note a pattern here? There's no such thing as a user reading a web site manual or otherwise spending much time trying to figure out an interface. There are plenty of other web sites available; leaving is the first line of defense when users encounter a difficulty." More:
    http://www.useit.com/alertbox/20030825.html

    Is your web site usable?
    There are several definitions for usability, but basically the following 6 characteristics, can be considered usable:

    - Quick and easy to learn
    - Efficient to use
    - Allows rapid recovery from errors
    - Easy to remember
    - Usage is enjoyable
    - Aesthetically pleasing

    Does your product or website have the above characteristics?

    Usability increases benefits for both parties: the User (potential customers) and the Provider (you).

    Users benefits:
    - Users are satisfied, not frustrated, with the product or website
    - They enjoy interacting with the website or product
    - They achieve their goals effectively and efficiently
    - They cultivate confidence and trust in the product or website

    If your users are satisfied, they will become loyal, and may even recommend your product or service to others.

    Providers benefits:
    As a provider, you may benefit from usability in many ways, including:
    - Reduced development time and costs
    - Reduced support costs
    - Reduced user errors
    - Reduced training time and costs
    - Return on Investment

    Misconceptions About Usability:
    "Misconceptions about usability's expense," Jakob Nielsen says, "the time it involves, and its creative impact prevent companies from getting crucial user data, as does the erroneous belief that existing customer-feedback methods are a valid driver for interface design." More:
    http://www.useit.com/alertbox/20030908.html


    Usability Can Save Your Company!
    John S. Rhodes, Editor and Webmaster at WebWord.com, says: "Data indicate that usability offers a better return on investment than almost any other business action. When times get rough, usability shines. The benefits are huge. Usability is a weapon that can save you money, improve your competitive position, and improve customer loyalty. Now is the time to invest in the research." More:
    http://webword.com/moving/savecompany.html

    By making your web site accessible and usable, you make your visitors happier and your wallet more comfortable!


  2. #2
    SitePoint Evangelist ucahg's Avatar
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    Love it? Hate it? Helpful? Useless?
    Use the rate button to let me know what you think of my post!

  3. #3
    Forensic SEO Consultant Webnauts's Avatar
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    Quote Originally Posted by ucahg
    404 error, page not found.
    Broken links are fixed! Thanks for your notice!!!

  4. #4
    Matt Williams revsorg's Avatar
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    You're a star Webnauts
    work: revs | ecru
    reviews: films | mp3s
    projects: Glastonbury Tor | London IT support

  5. #5
    Forensic SEO Consultant Webnauts's Avatar
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    Heh?

    Quote Originally Posted by revs_org
    You're a star Webnauts
    Thanks!

  6. #6
    ☆★☆★ silver trophy vgarcia's Avatar
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    Why accessibility and usability? The short answer: I'M GREEDY! I want everyone to be able to use my sites, read my resume and hire me, buy my stuff, etc. regardless of their condition. If there are any barriers to using my site, I want to make sure they're not on my end .

  7. #7
    Forensic SEO Consultant Webnauts's Avatar
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    Do you all think I can publish this as an article?
    As you might have noticed, I am still working on this issue. Thanks in advance.

  8. #8
    Ensure you finish what you sta bronze trophy John Colby's Avatar
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    If you publish I can cite it in a course I'm running.
    John
    No electrons were harmed during the creation, transmission
    or reading of this posting. However, many were excited and
    some may have enjoyed the experience.

  9. #9
    Forensic SEO Consultant Webnauts's Avatar
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    Quote Originally Posted by John Colby
    If you publish I can cite it in a course I'm running.
    Thanks John for you kind offer!

    Today I was asked by WebProWorld.com, where I moderate the accessibility forum, if I would like to have this article published by them in two parts. One for accessibility and one for usability.

    If it will come so far, I will give you the URL!


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