OK, I'm trying to get a great ranking in Google for "professional web design". I decided to see who has the number one ranking to see if there's anything they did that I can emulate.

But here's the thing: the page with the top ranking in Google for "professional web design" doesn't even have the word "professional" OR the word "design" anywhere on the page (including anywhere hidden)! The page I'm referring to is the home page of pagetutor.com.

And I did a spot check of a bunch of the sites that link to this page. They don't use the words "professional web design" in their <a href> link to this page.

So does anyone know how they could possibly have the number one ranking for this keyphrase? I mean, according to what I know, they shouldn't have ANY ranking for this keyphrase. Am I right?

Cheers!
- Julian