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  1. #1
    SitePoint Enthusiast
    Join Date
    Feb 2008
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    Domain name unbrandable? Is this possible


    I have been battling a long road to rank my local family owned business here in Colorado.

    I had a high ranking Google products person say my domain name is going to be hard to brand and google is going to have a tough time ranking me do to possible attempted emd issues.

    My site is

    This is the registered corporations name.

    All Specialty Buildings

    But I was told that the name does not say what we do and the word All is a stop word.

    So just curious of your thoughts of this? Do I need to change my domain name?

    Can this be true? Our biggest competitor is a national company, they are

    We focus on a Colorado level, but cannot rank. They have a huge social following and a high domain authority, which I was told DA is just junk that a seo tries to sell packages for.

    But not sure if our business name can actually be hurting us?

    Any thoughts are appreciated

    Go broncos

  2. #2
    Programming Team silver trophybronze trophy
    Mittineague's Avatar
    Join Date
    Jul 2005
    West Springfield, Massachusetts
    194 Post(s)
    2 Thread(s)
    What are you talking about? Number one doesn't seem bad to me.

  3. #3
    Barefoot on the Moon! silver trophy Force Flow's Avatar
    Join Date
    Jul 2003
    Northeastern USA
    56 Post(s)
    1 Thread(s)
    I've never heard of what you describe. I think the SEO guy you talked to is offering up a bunch of nonsense.

    However, I can see that if you google for colorado construction or colorado builders, you don't appear in the search results.

    From what I understand from talking to people over the years whom have lived in Colorado, the construction business there is highly competitive. When a niche is highly competitive, it can be difficult to rank well.

    Are you listed in Angie's List or Yelp? Are you using Adwords? (your mileage will vary with this one--usually the expense isn't worthwhile, but it depends on what your advertising budget is)
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