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  1. #1
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    How to perform content marketing effectively?

    I heard that recently "Content Marketing" is the new strategy of being on top of the SERP. But how to perform it effectively, Do we have to write long informative content or short focused content and is regular posting good, if yes then how many posts do i have to post regularly?

  2. #2
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    Here's a list to get you started, it answers your questions and adds a little more as well:

    1. Long, rich, informative content has been proven to outperform short content. It increases engagement levels and leads to higher authority (both in the eyes of the visitor and search engines).

    2. Posting regularly is important as long as you aren't sacrificing quality. Based on Neil Patel's research more frequent high quality posting directly equates to an increase in traffic and following (kind of obvious huh?). Remember, for content marketing to be successful you either need to have excellent content that expands on what is currently available or content that is innovative. If you can do both then you definitely have a winning formula.

    3. Remember that content marketing is: content creation + promotion. Experts normally say that you should spend at least 50% of the campaign time to create the content and at most 50% of the time to promote it. Most successful content marketers do about 70/30 (creation/promotion) though.

    4. Remember, with content marketing it's a good idea to keep your best work on YOUR site. Guest blogging is great but giving someone your best work is a poor strategy when you don't know where that piece is going to end up in a few weeks/months/years. Not to mention, when something is on your site you have the opportunity to improve or edit it when required. There are few benefits of guest blogging and the only one I think makes sense is as a start-up traffic strategy.

    5. Integrate social into your content marketing as effectively as possible. Even if your following is small, 1-2 shares in the right places can lead to 100's of extra visitors or even a chance of your content going viral. You never know and the upside is pretty high for a few minutes of work.

    6. Take a look through Seomoz's latest articles, they have been going crazy with content marketing information and you can learn from years of experience. Rand Fishkin's latest whiteboard friday about getting influencers to share your stuff is phenomenal.


    Go out there and have fun. Add personality and innovation to your content marketing and watch it take off

  3. #3
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    Quality oriented content is the base of SEO technique because search engine always prefer those sites which have rich and unique content. Search engines also give priority in indexing to those sites as compare to other. Additionally the thread by "Searchnetics" describes noticeable content for effective content marketing. You may also visit some blog and article sites to get more information.

  4. #4
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    How to do effective Content Marketing?

    In most of the articles now a day, I read about content marketing and many of them use the term like “Build Relationships”, I just want to know to build relationship with our visitor using “Content Marketing”, is there any type of “Content” that helps in building relationships or influencing users.

  5. #5
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    Hi! I would have a couple of suggestions:
    - define your target audience and create content that is valuable for it.
    - post regularly in order to keep your audience engaged.
    - mix long informative content (which helps increase your authority in the niche you've chosen) with short content (that can be easily shared through social media).
    - promote the content you create using social media channels.
    - use tools that can help you perform content marketing in an effective way. My personal favourites: Hubspot, an inbound marketing system to create personalized landing pages, emails and much more, Hootsuite, a useful social media management tool, and Styla, a tool that allows you to create content and style it as a gorgeous magazine, integrating directly shoppable products in it.
    Last edited by Mittineague; Aug 8, 2014 at 10:55. Reason: removing unnecessary links


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