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  1. #1
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    How to prepare the SEO report?

    Hello Friends,

    I am new joiner of my company. Last month, our developers has done some changes on our website such as URL rewriting, heatmap script integration, bounce control in homepage, blogs integration, virtual number implementation and so on.

    Now, they asked me analyses the impacts of the listed changes. I have taken some reports in SEO such as Bounce rate, New Visits, Overall Traffic Reports, Webmaster Errors. Is these reports are enough? Or something more is required?

    Please provide me some valuable suggestion on this..

    Thanks,

  2. #2
    SitePoint Wizard bronze trophy bluedreamer's Avatar
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    Why don't you ask them what they want to know?

    Perhaps they want to see if there is an increase in sales leads or number of products sold?

  3. #3
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    I agree with bluedreamer, but if they're techies they may not even know what they want? Maybe they're just trying to get an overall picture?

    In that case then yes all of those that you mentioned and converseion rates, sign up rates etc You could do a search engine report on where you stand with organic traffic as well.

    Hope that helps.

    James

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    Bounce rate, New Visits, Overall Traffic Reports, Webmaster Errors
    These are all useful things to know (more or less). But the overall single most important metric is surely the number of conversions. Conversions is the whole reason for having a website. The changes that the developers made can only be judged in terms of the effect on the number of conversion. (And note, number of conversions, not the conversion rate.)

    Mike

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    Miki,

    (just realized I made an awesome typo in my post above!)

    I was just wondering what your rationale was for saying that the number of conversions is more important than the conversion rate? Especially in regard to changes from developers at the certain point?

    Cheers.

    James

  6. #6
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    Quote Originally Posted by JNB View Post
    I was just wondering what your rationale was for saying that the number of conversions is more important than the conversion rate? Especially in regard to changes from developers at the certain point?
    Good question, James.

    The answer is simple. Your conversion rate could go up from, say, 10 percent to 15 percent. But if the number of visitors drops from 100 to 50, then you are going from 10 conversions to 7.5 conversions, which means a drop in sales, and therefore a loss or profits.

    Conversely, the rate could drop from, say, 12 percent to 10 percent, but if the visitor count increases from 1000 to 1500, you will have 30 more sales (150 vs 120), and thus a higher profit.

    Actually, what's even more important than the number of conversions is the total value of the conversions. You could end up with more sales, but if the sales are for less profitable items, that would be a negative result. So, on that basis, the only thing that really matters when evaluating the changes to the website is the overall effect on the net profit of the business - the "bottom line". But, of course, that's true for any business decision, not just those related to websites,

    Mike

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    Thank You Mikl . I did not think about this. Yes, conversion is the major criteria for all business. Thanks for giving this great info!

    Quote Originally Posted by Mikl View Post
    These are all useful things to know (more or less). But the overall single most important metric is surely the number of conversions.

  8. #8
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    Great Idea. But we didn't implement any E-commerce tracking in our website. However, they set some Goal Completion, Event Tracking in analytic's that meet standard business objectives. So, I will take these reports as well!

    Thank You!

    Quote Originally Posted by bluedreamer View Post
    Perhaps they want to see if there is an increase in sales leads or number of products sold?

  9. #9
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    In terms of generating the SEO report i think you should probably do a little bit of searching on the web relating your problem, but as with my opinion best help could be a-href and Google web master tools so that you may export the SEO report of the site you are going to work for.

  10. #10
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    you should compare your previous SEO report and after changes. It will show you that after changing in website Is there any positive impact like time on site increase, visitors moving more internal pages, click through rates increase. I think these points help to determine that your changes is good for website or not.

  11. #11
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    If you use the Google analytics check the difference of traffic before and after the change, if you are optimizing the keywords check the keywords ranking, check conversion rate, CTR etc.


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