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  1. #1
    SitePoint Member
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    Oct 2000
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    Hi Everyone!

    I've been doing some advertising for our affiliate program on several affiliate portals, newsletters, and other places that target webmasters/affiliates. When figuring out how well we converted, I was trying to figure out our click-through-rate and then realized I wasn't sure what the industry standard was right now for webmaster/affiliates click-through-rates on 468x60 banners on sites targeting webmasters/affiliates.

    Anyone have any ideas as to what the #'s would look like? I'm trying to compare how well our banners are when compared to the industry standard for webmaster CTR.

    Thanks for any and all help! :-)

    Ryan

  2. #2
    SitePoint Member
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    Oct 2000
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    Hi all!

    Ok, how about I put it this way...

    What can I place on my banners to grab a webmaster's attention for our affiliate program?

    Thanks!

    Ryan

  3. #3
    Your Lord and Master, Foamy gold trophy Hierophant's Avatar
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    Aug 1999
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    Lancaster, Ca. USA
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    Banners that catch the eye always include motion. The human eye is drawn to motion instinctively.

    Industry standards for banner click-thrus are very low, around 0.5% to 2%.
    Wayne Luke
    ------------


  4. #4
    SitePoint Member
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    Thanks Wayne! Any idea what industry standard is for rich media banner click-thru rates are like?

    Thanks,

    Ryan


  5. #5
    SitePoint Member
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    Flashing bags of money should also get peoples attention too
    Chet Brzezinski
    WebsiteSponsors.com
    Earn 17 Cents Per Click
    cbrzezin@iboost.com


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