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  1. #1
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    PPC for new website.

    Does PPC work good for a new website ? Does it has any long term effects if we switch back to organic search results after getting enough traffic on the website or there will be a huge drop-off in online traffic ?

  2. #2
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    PPC works in exactly the same way for any site, regardless of whether or not it is new.

    Whether it is a good move in your case is another question. That will depend on how well you implement your campaign, how good you are at converting visitors to customers, what your budget is, and what your gross margin is. Since nobody here except you has that information, you can't expect to get useful answers.

    As for whether there will be a "huge" drop in traffic when you finish your campaign, that clearly depends on how successful the campaign is. Again, nobody here can be expected to know the answer to that.

    Clearly, you need to do some projections - not least a profit & loss and cash flow forecast. In fact, this should really be part of your business plan. If you don't know how to do that, hire someone who does. But don't rely on advice from people in forums who don't know anything about your business.

    Mike

  3. #3
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    I do not know whether I target the wrong persons, but i have to say the PPC doesn't help my website much....but worth trying, anyway, it is a general promoting way

  4. #4
    SitePoint Member hostas's Avatar
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    PPC is work well for old and for new websites. But of course, in most cases when you switch off your adwords campaigns - you will lose most part of traffic.

    People will forget about your website quite fast if they can not find you on search engines or will not see other advertising.

    Or you have to think how to build close relationship with visitors, encourage them to subscribe your newsletter, make sign up, like/tweet/plus your page. Later you can communicate with them via emails, social networks.

  5. #5
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    The value of your PPC campaign will be dependent upon your own judgement in choosing keywords, writing ads, bidding, and converting the leads.

    Before starting a PPC campaign, you should at least estimate what you think each lead is worth and make realistic estimates on your own and your site's conversion percentage.
    Levy's Fine Jewelry- buyers and sellers of modern, antique, and estate jewelry

  6. #6
    SitePoint Member akila841's Avatar
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    i think you should not get ppc visits to your site. because google will highlight it as a unusual traffic. this may be a problem to your page rank. just try making facebook fan page. and also other social networks.

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    Quote Originally Posted by akila841 View Post
    i think you should not get ppc visits to your site. because google will highlight it as a unusual traffic. this may be a problem to your page rank. just try making facebook fan page. and also other social networks.
    That seems highly unlikely. Google depends on PPC for the bulk of its income. Do you really think they would downgrade a site in their search results because of PPC? As for making fan pages and the like, that might well have some value, but when it comes to driving targeted traffic to your site, there's no comparison with a properly planned and executed PPC campaign.

    Mike

  8. #8
    SitePoint Member akila841's Avatar
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    you should read google seo starter guide

  9. #9
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    Quote Originally Posted by akila841 View Post
    you should read google seo starter guide
    Do you mean this one? As far as I can see, it doesn't mention PPC at all. Which part are you referring to?

  10. #10
    SitePoint Member akila841's Avatar
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    have you ever read google web master guide lines?

    Quote Originally Posted by TechnoBear View Post
    Do you mean this one? As far as I can see, it doesn't mention PPC at all. Which part are you referring to?

  11. #11
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    Quote Originally Posted by akila841 View Post
    have you ever read google web master guide lines?
    Which part? We're not going to get anywhere in this discussion unless you explain which part you think is relevant.

    This page, which is entitled Webmaster Guidelines, also makes no mention of PPC, so you'll need to provide a link to the page you're referring to.

  12. #12
    SitePoint Guru dojo's Avatar
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    I think that a smart campaign could help you. I'm planning on starting few campaigns myself for a new site and an established one and hope to get some good results.

  13. #13
    SitePoint Member akila841's Avatar
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    i am sorry. they all about backlinks i remembered. i think ppc is okay. i made a mistake. you can see this. https://support.google.com/webmasters/answer/66356

  14. #14
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    TechnoBear's Avatar
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    Quote Originally Posted by akila841 View Post
    i am sorry. they all about backlinks i remembered. i think ppc is okay. i made a mistake. you can see this. https://support.google.com/webmasters/answer/66356
    Yes, you're right. Paying for backlinks is a different matter altogether, and not something you should do.

  15. #15
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    I don't like make money from PPC, although that's first method i use to make money online.

  16. #16
    SitePoint Member akila841's Avatar
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    okay. what is the method you using to make oney?

  17. #17
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    Quote Originally Posted by beckabaz View Post
    Does PPC work good for a new website ? Does it has any long term effects if we switch back to organic search results after getting enough traffic on the website or there will be a huge drop-off in online traffic ?
    Yes PPC work for a new website. For new website, obviously you will have less no. of visitors so PPC experts also observe the things. After that they will place your website in Ads. So try to drive a traffic to your website. PPC will also work betetr for your website.Hope i help you

  18. #18
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    Quote Originally Posted by tinhlesocial View Post
    I don't like make money from PPC, although that's first method i use to make money online.
    This thread is not about making money with PPC. It's about using PPC to get visitors to your site (in other words, it's about spending money).

    Mike

  19. #19
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    I really prefer PPV insted of PPC but ppc still works as long as you keep testing

  20. #20
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    Quote Originally Posted by beckabaz View Post
    Does PPC work good for a new website ? Does it has any long term effects if we switch back to organic search results after getting enough traffic on the website or there will be a huge drop-off in online traffic ?
    Yes! PPC (I am speaking to my experiences w/ Google Adwords only) is a fantastic way to start traffic flowing. It is also a big undertaking and if managed well can be the most effective and measurable sources of traffic.
    There is much to consider though...
    What is your metric for determining the value of the traffic? You need to have this decided from the start. If your site sells a product can you directly track sales, or if it a service track leads generated , or ???
    You need to start with a budget, and then figure out if you can perform in the keywords you've chosen. If your budget is $500 a month then buying keywords with CPCs of $10 won't get you too far.

    Dont forget to try writing several ads. If you can maximize an ad that pulls clicks you will pay less per click & have better positioning then the next guy.

  21. #21
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    Firstly increase your visibility in the search engines and then PPC work effectively for your website if your site visibility is not good then PPC is not useful for you.

  22. #22
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    Quote Originally Posted by andrew04 View Post
    Firstly increase your visibility in the search engines and then PPC work effectively for your website if your site visibility is not good then PPC is not useful for you.
    That seems highly unlikely. The success of a PPC campaign depends on how effectively you write your copy, which keywords you bid for, how much you are willing to pay for them, and - most important - how successful you are in converting the clicks to sales. How does "your visibility in the search engines" have anything to do with it?

    If you think your statement is correct, perhaps you could explain your reasons for making it.

    Mike

  23. #23
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    PPC is a good way to drive traffic to any website old or new as long as the content is not against Google TOS or your ads will not be approved. You should use PPC to drive traffic if you have a monethization method in place like affiliate links, otherwise you will only be losing money

  24. #24
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    Thread closed, as the OP has never returned.

    Thanks to all who contributed.


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