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  1. #1
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    Web Designers should know SEO?

    I'm gonna be an web designer and developer. But I could not find any reason to know SEO tactics but not sure. Can anyone please help me to determine on my thought? Please, help.

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    A large part of SEO is about coding the page properly in the first place. While knowing the right strategies for link building and social media sharing and everything else that gets lumped together under SEO may not be too important for you as a designer to know, the 'on-page' techniques are essential. Fortunately, if you follow best practice for web design in general then you will be hitting most of the right buttons.

  3. #3
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    Stevie D is absolutely right. Here's a good outline of he basics of on page seo....

    http://moz.com/learn/seo/on-page-factors

    I also think it's probably a good idea to get a small amount of practise at some basic seo. Perhaps try to improve the ranking of a couple of pages. Doing this will introduce you to the basics in a practical sense. For example, if you're going to be doing some of your sites using JavaScript, Google isn't going to pick up the content shown by the JS. Getting yourself a little absorbed a little into the seo world will give you awareness of issues like this.

    If you're going to be working freelance or for a consultancy, the chances are at some point someone is going to ask you about seo - it'll be good to at least have a basic grounding when that happens. Also if you're ever in a position where you're working with / helping to hire an seo specialist a little working knowledge will help you distinguish between the good seo's (of which their are plenty) and the bad snake oil salesmen (of which there are plenty).
    Jon Matthews - founder - Deep Cognition Ltd.
    http://www.DeepTrawl.com - For Windows & Mac; check your site for errors
    http://www.CloudTrawl.com - Monitor your site for stuff that goes wrong on it's own

  4. #4
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    It's important for a developer to know about SEO, but it's not something I would worry about early on if you're still learning. A large business may hire a PR firm to develop SEO strategies, but it's still down to the developer to understand and implement them. In a smaller business, or when freelancing, you may be expected to handle all of it, so in those situations it is essential that you've spent some time learning about SEO.

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    SitePoint Enthusiast stelleninfotech's Avatar
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    No, It's not necessary for a web designer to know SEO. SEO and web designing are completely different. Only task of web designer is to design excellent designs in order to attract more customers.

  6. #6
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    Quote Originally Posted by stelleninfotech View Post
    No, It's not necessary for a web designer to know SEO. SEO and web designing are completely different. Only task of web designer is to design excellent designs in order to attract more customers.
    It is not compulsory to know SEO within web design but if you know it then it will become beneficial for you to easily design seo friendly web design because nowadays many people are prefer to design their websites for promotion purposes and to increase their organization/brand popularity in the market that SEO is doing in well way hence as per that basic knowledge especially onpage SEO is an additional advantage to easily design seo friendly web design as well as for web design career.
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  7. #7
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    Quote Originally Posted by stelleninfotech View Post
    No, It's not necessary for a web designer to know SEO. SEO and web designing are completely different. Only task of web designer is to design excellent designs in order to attract more customers.
    I think it's an important asset to know. With the new Google Penguin 2.0 SEO should be implemented straight into the design instead of doing this when the design is finished. It never hurts to have more knowledge how the search engines works. And because of Penguin the design is essential for SEO purposes

  8. #8
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    You should definitely know the basic 'on page' seo if you are a web designer.

    The way seo is going around unfortunately even many seo experts have no clue on how to do seo these days
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    SEOs rely on data. Without it, we wouldn’t be able to dissect search engine algorithm updates and determine the best course of action. So learn to trust data. And learn to trust your SEO counterpart. SEOs don’t want to ruin good design… we just want to be sure that people find it! So don’t fear data… absorb it and learn from it. It will help you to refine your design and usability to keep visitors on your site longer and reaching your common goal of conversion.

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    In my opinion, web design and SEO should go hand in hand.

    I think everyone is on a consensus here. Though it is not necessary, it will be very much beneficial (and a really great advantage) if you know the basics.

    I would also go with the suggestion of JonMatthews above. Look at Moz. You will learn a lot of the basics there.

    In fact, they have been talking a lot about web design lately. Even their recent newsletter talked about "flat design" which is the current trend in SEO. Here is the article/guide to flat design that they shared:
    http://www.webdesignerdepot.com/2013...o-flat-design/

  11. #11
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    Yes you need to know a little about seo, if you are doing web design, optimizing images for better loading, coding a div based something like that... just the basic seo knowledge..

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    you should know bit SEO because in the latest trends of web 3.0 and HTML5 you must be aware of all the tags which are helpful to put them to optimize your website good in Google SERP's , if you want to learn a bit about SEO then go for the Google E book of SEO its a good resource to understand.
    Quote Originally Posted by jasonfoster View Post
    I'm gonna be an web designer and developer. But I could not find any reason to know SEO tactics but not sure. Can anyone please help me to determine on my thought? Please, help.

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    Its not necessary but if you are comfortable to learn some SEO tactics its good for you, you can learn some basic On-page SEO because its related to you and you can learn it easily.

  14. #14
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    I would say a big, fat YES to this question.

    Take a step back and look at what the client wants. he/she/they will want it to be SEO ready and they more than often assume that this is just included. If you can show, and implement this into the work then its an extra service you provide. Could lead to a lot more work. Besides once you get your head around SEO its generally simple to structure your code in a way that you can duplicate this if needed. (i dont mean copy and paste)

    So have a read, a google and get the basics down.

  15. #15
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    The basic points every designer/developer must know

    1. URL structure use - instant of _
    2. Header tags H1 to H6 here Don't repeat H1 tag more then 1 time on single web page.
    3. Image tags Alt tags those names will display while slow internet connection.

    Hope this point are sufficient for SEO friendly designing

  16. #16
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    It is not necessary that web designers should know SEO, they need assistance of an SEO expert to manage the font and its size according to the On-page activities to be carried out while coding a website. A designer mere has to create a layout/design of a website. He has nothing to do with the Optimization part.

  17. #17
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    Quote Originally Posted by tammy_jones View Post
    It is not necessary that web designers should know SEO, they need assistance of an SEO expert to manage the font and its size according to the On-page activities to be carried out while coding a website. A designer mere has to create a layout/design of a website. He has nothing to do with the Optimization part.
    I'm not sure how font and size is supposed to have any bearing on SEO...

    But I think you're taking too narrow a definition of "web designer" ... it's the title a lot of people use, particularly if they do the majority of the work putting a website together, and it often goes a long way past the visual "design" ... it's very common for people who give themselves the title of "web designer" to work on the content writing, back-end code, process architecture and anything else that needs doing, and if that's the scope that people have then they should be including basic on-page SEO in their repertoire as well.

    On the other hand, if they just do the visuals then that's a different story.

  18. #18
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    Yes a web designer should know the basic SEO. Like all on page SEO techniques.

  19. #19
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    Web designer and developer must have knowledge of SEO. It will useful to get high traffic from beginning and it will continue. Designing a website with SEO strategy is very much better to optimize..

  20. #20
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    i don't think so, it's not really necessary for a web designers to know about the SEO. if they know it would be nice but its not the necessity in designing
    .

  21. #21
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    Quote Originally Posted by Stevie D View Post

    But I think you're taking too narrow a definition of "web designer" ... it's the title a lot of people use, particularly if they do the majority of the work putting a website together, and it often goes a long way past the visual "design" ... it's very common for people who give themselves the title of "web designer" to work on the content writing, back-end code, process architecture and anything else that needs doing, and if that's the scope that people have then they should be including basic on-page SEO in their repertoire as well.

    On the other hand, if they just do the visuals then that's a different story.
    Agreed, the definitions for what makes a web designer/developer aren't as explicit as they used to be, it's probably why people tend to use the terms front/back end developer now. Businesses will do this a lot when hiring (especially ones without much of a techy background), they'll slap on the title of web designer even when the role covers more than what that title initially suggests.

    Quote Originally Posted by Clickpencil2 View Post
    i don't think so, it's not really necessary for a web designers to know about the SEO. if they know it would be nice but its not the necessity in designing
    .
    This is what it comes down to in my opinion, is it necessary for someone who mostly fills a 'designer' role to have a full understanding of SEO? No, but could it potentially make them a more valuable employee/person to hire? Most certainly, and that could hold a lot of weight if it makes you appear to rise above what is expected of you. It's just another skill in your arsenal.

  22. #22
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    Web designers should definitely know the basics of on-site SEO. In a lot of ways, good SEO is synonymous with good design. For example, basic things like "target=_blank" not only result in people staying on your website longer, they also improve your SEO because Google interprets the lower bounce rate as a sign that people get more utility out of your site.

  23. #23
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    Its not essential for a web designer to know about SEO, but it really helps. A lot of clients today wan't there website to be as much SEO friendly as possible, so this task, not knowing anything about it, could be difficult. Its not a very hard thing to learn, so i think if you have time, you should learn at least the basics. You could start with this guide.

  24. #24
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    Hey great post started. Web designing is great and must be known these days. I am about to get my website designed, a website for my newly started company. I was confused about what is the best method to get it placed on. I think you have cleared out all of my confusions. Thanks a lot for this help. For online marketing you must have a brief knowledge of SEO. Start an SEO package marketing to get your site and the business noticed. SEO services provide you an extra advantage to make your site visible in Google search, which is the most required thing at the moment. Competition is growing so fast that to compete with others, you have to be a step ahead of the competitors. For that you must choose an SEO company wisely.
    It is quite evident from this that SEO is equally important as designing is.
    Last edited by Stevie D; Oct 12, 2013 at 15:24. Reason: Fake signature deleted

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    SEO for me starts with the coding in the site. Especially the keywords which are a HUGE part of SEO. You have to do this during the coding process. The other stuff is just all fluff.


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