I have a client that wants to have a social presence to boost sales of a new product they are coming out with aimed at the outdoors crowd.

Unfortunately, all of their funds went into coming up with the product (a good one I think) so they only have a budget of a few hundred a month to get them started.

I haven't dabbled in social and don't feel qualified to advise them of the best way to go with what they have.

I'm looking for suggestions on where they should go with their restricted budget.

(Stop laughing - I didn't mean it that way...)

Thanks for any advice/help you care to offer.