Does anyone know how to create a suction/squeeze effect on an image (not vector) in AI or photoshop?

The object is to look like it's being sucked in to a bottle (actually a cell phone image in this case) and it's to look like the paper is creased nearer the bottom to fit into a narrow space. The 'effects' category in the menu doesn't quite seem to cut it to give the full effect I desire. I could create a 'V' shape and try to warp the image into that but I'm sure there must be a better way. I hope I've clarified the effect enough. Any help, guidance or examples would be appreciated. Thank you