I am going to issue a press release for my new web site. Only thing is I really am unsure of a couple of things.

1) What is the best way to send them out ? To a place where you submit once and they mail them out or to each place that you believe should get a copy (may involve a lot of homework).

2) Should I just 'announce' the site or should I announce the special offer that I have going on at the current time ? Perhaps a mixture of both ? The offer that I have is currently only good until the end of December, so should I make it longer ? How long does it take for the releases to run their course ?

If any site owners have issued releases before and could offer any advice it would be great ! How much of a traffic increase is possible from them as well ?

Thanks !