Because it uses a rainbow of colors and a similar font? Get real... You cannot lay claim to colors or a font. It is the entire presentation that must be taken into consideration. The only reason Google was awarded a trademark on their logo is because it is the word Google. If the site in question was a search engine called Goggle, then there would be grounds for concern since they are obviously trying to dilute a brand name. However it is a completely different type of site. And there is no attempt at brand dilution.
About a half a mile from my house is a store called the Rainbow Tree. They have the exact same rainbow colored text on their sign. Big deal.
People need to stop worrying so much about little finite details and start looking at the much larger scheme of things.
I find it a poorly done logo but not one that looks liek the Google logo. It uses the same colors, but not in the same pattern, it uses like text effects but not nearly as nicely done and the fonts are COMPLETELY different. One is serif the other is san serif.
I tend to agree with Aaron and with those who tend to agree with him. Even if you want to do a no-effort, crappy, obvious, rip-off, you can do better (or is it worse) and get closer to google in 3 minutes than our beloved purveyor of fine buck99 logos. See for yourself: http://foltzwerk.com/images/fooglewerk.gif
Which leads me to believe that the likeness of the logo in question to that of Google's is a completely innocent coincidence.
And W. Luke is right, except Coke did lay claim to their red color and you can lay claim to your logo's font if you develop an original font. But you don't get that for $199 ;-)
There's no way Apple would have a case over that logo the311guy. Where the Apple logo initially takes it's design from the Comedy and Tragedy masks (Comedy [img]images/smilies/smile.gif[/img] ) and (Tragedy [img]images/smilies/frown.gif[/img] ), there's too many core differences to keep them both in their own field. (Of course Apple is smart enough not to have a frowning logo, so both sides of the iMac logo are smiling)
I do notice, however, that many of the logos use the same heavy drop shadows and/or excessive gradient fills. A lotta logos just rely on good ol flat colored vector objects. You want a plethora of that, goto your local grocer. Look at each product's logo. TONS of variety and design.