I have a website stats program I have been programming and so far, working the way I want. One thing though, it counts all page views .. including when someone hits the back button .. (page.php -> next_page.php back to page.php) .. counts 3.
That is not a big deal to me, but I will be selling ad space based on impressions, do you think repeated page views should be counted?
Is there a standard out there? I am using sessions and logging info in a database and sure I could do a statement to not count repeated page views, but worth the trouble?