I noticed when reading this thread:

http://www.sitepointforums.com/showt...961#post725961

That linked to this article:

http://slate.msn.com/id/2071502/

That MSN says at the bottom:
"Join the Fray, our reader discussion forum".

Now I'm quite certain that if Mr Powazek hasn't done a deal with the behemoth that he has quite plausible cause for legal action there on the branding issue:

www.fray.com

(which is very well known)