First, Philip Morris Companies became Altria and came out with a new multicolored pixilated logo. Now, UPS at least kept their name but did unveiled a new logo, which is pretty different than their 40-year-old one designed by Paul Rand. They've also adopted a new tagline, "Synchronizing the World of Commerce."This new logo reminds me of a police badge from a mid-budget sci-fi television series. Don't like it, but I guess I'll get use to it--after all, when was the last time marketing departments erred? ;-)From AdWeek:
The [$20 Million] redesign is the Atlanta company's first in 43 years and will involve changes on thousands of vehicles, more than 250 aircraft, 1,700 facilities, 70,000 drop-off and retail boxes, and more than 1 million uniforms. The entire changeover should be completed by 2009.