I'm using a piece of software called Hi-Verify to check the metatags on a site. It compares the tags in the head to those in the body. The problem I have is that it doesn't pick up plurals. For example, if I have 'house' in the head it doesn't count 'houses' on the page. Is this just a thing with this software or does, for example, Alta Vista do the same. Do the words have to be exactly the same????
Also, it is saying I have too few keywords. Surely it's just as good to have a few quality words than lots of not so good ones. Repeating them a few times is ok, but too many times will lead to spamming. I always thought that the more different keywords you use, the more 'diluted' they become on engines. Am I mistaken?
Burbled on a bit.... sorry!