SEO critique of a professional website

[chargin8]

The domain is wwm.net.au
The site owner was charged for several things that perhaps werent delivered on, I have advised that there were several problems, lack of key phrase navigation, some pages use images for headings, low or no key phrase density and a few other things. Basically its a very nice looking site that cost a lot, but fails to rank very well. It was also meant to be easy to edit but the CMS given was a login to PHPMYADMIN!!! lol

Can you please give a tech analysis of any issues you can see with the coding, in any way, and any SEO issues you can see.

I think there might be some sort of domain cloaking going on somewhere, there are a couple of other domains associated with this site too.

[smanaher]

Chargin,

There are a lot of issues regarding SEO for this particular site.

It doesn’t look like anyone was paying attention to the onsite optimization and if they were, they had no idea what they were doing. I didn’t look at every page but the ones I did look at, there was no logical layout for the onsite.

I couldn’t tell what words they were trying to rank for
Title tags had brand name first
No headers on some pages
Thin copy
URL’s are not optimized for keywords and some have enormously long names although they are just a single page. For instance /work-well-mats-products-electrical-matting-switchboard-matting.html.
URL’s need to be rewritten to drop the html and they need to only have the page’s target keyword in them.
There is no consistency among image file names, title, meta description, headers and copy in regards to target keyword.

Here are some best practices for onsite seo,

http://www.seomoz.org/learn-seo/on-page-factors

I did not look at the offsite stuff or the code.

Hope that helps,
Shawn

[nila11]

Hi buddies, i agreed with all the member of this forum and we should have to launch SEO related website which can provide appropriate data to the User who always looking for Search Engine Optimization results from the web search engines. So dude, if you want to build up professional SEO related website which can not only provide actual framework of SEO but also provide counseling services to user to perform the SEO related task on the web.

[jacksarloks]

description and keyword tags are wrong.
Tool stuffed up with keywords is the description tag - it should be a description of the page.
Keyword tag is spammed with keywords use up to 4 different keywords.

Meta description prob is on every page.

Should be good all the rest, get a free google webmaster tools account it will notify you of any serious problems. Don't take care of minor probs though every site will have that... not that important, just look out for any Red messages.

[itouch CV's]

As per the others, you need to reduce your key word focus. Spend time on Google Keywords tool to work out the more popular search phrases and to drive this into content (without spamming). Site is clean though. Good luck

[alastairbrian]

Here are some seo tips that can help

XML Sitemap Is Missing
There are 5 images on this website and 3 of them don't have any alt attributes
Design a 404 page
your website is using inline styles avoid those to improve speed and seo ranking

[singhabhishek251]

I want to say one thing that the website is looking really awesome. And you need to contact some SEO expert to rank it well, only good design cannot help.

[slayerment]

SEO:
What in particular is wrong with the SEO? I assume one of their main keywords is "Anti-Fatigue Rubber Mats" (as it's in the homepage title) and they rank #5 in Google Austrialia for it. "Safety Matting Solutions" is #1.

What keywords does the site fail to rank well for? It's hard to know what to critique without knowing more about the actual keywords in consideration. I think on-page the site is okay for the most part.

Design:
I would put the number at the top of the page and make it big, there's plenty of space for it.

[keywordsear.ch]

The colors are a bit jarring, I dont know but the red just kind of hit my eyes so harshly it gave me a bad first impression. Otherwise the site seems smooth and responsive. The domain name is really messy and I would never remember it.

May be a good niche for all I know. Sometimes the boring ones make for the best markets.

of course some of your pages are incomplete, like the products page has some 'example text' pasted over and over again.

[alabamaseo]

There is not much content. Google will not give your site much SEO value if each page has less than 100 words of content. As a general rule, most SEOs would say you should aim for 400-600 words of content for each page. For this site, I think 200-350 words on each individual page would suffice.

The site loads very slowly. You should use sprites when possible, combine your stylesheets and javascript files when possible (it would be best to have only 1 of each), and try to reduce the amount of calls being made to the server in as many ways as you can find. This is a very important and often overlooked aspect of SEO.

Your META Description and Title Tag on many of the product pages are identical. You need a unique META Description and Title Tag for every page.

Add Schema.org microformats where applicable (the reviews would have the most value because then the stars would show up in search results).

[egenie_257]

Everything about this site is wrong. Onsite and offsite optimization need alot of work and not just ordinary work i mean serious work. Most of the things have been pointed out by other members. Now all you need is the services of professional seo who can do that for you.