SitePoint Sponsor

User Tag List

Results 1 to 5 of 5

Hybrid View

  1. #1
    Barefoot on the Moon! silver trophy
    Force Flow's Avatar
    Join Date
    Jul 2003
    Location
    Northeastern USA
    Posts
    4,525
    Mentioned
    52 Post(s)
    Tagged
    1 Thread(s)

    Competitor has gone out of business. Purchase their domain name?

    In the same town, I have a client who had a competitor that went out of business a few months ago.

    The competitor's defunct website is still ranking higher than the client's website in search results for the same keywords.

    The client wanted to try to purchase their competitor's domain name and just use a 301 redirect to point to their website.

    The competitor's domain name is splashed all over the place--on social media and legitimate directory pages (like yelp and a few locally-driven business listings).

    Is this a legitimate technique, or will it hurt rankings in the long run?
    Visit The Blog | Follow On Twitter
    301tool 1.1.5 - URL redirector & shortener (PHP/MySQL)
    Can be hosted on and utilize your own domain

  2. #2
    Just Blow It bronze trophy
    DaveMaxwell's Avatar
    Join Date
    Nov 1999
    Location
    Mechanicsburg, PA
    Posts
    7,204
    Mentioned
    106 Post(s)
    Tagged
    1 Thread(s)
    It might be legitimate, but I'd consider it unethical. I know I wouldn't use any company that pulled a "bait and switch" like that.
    Dave Maxwell - Manage Your Site Team Leader
    My favorite YouTube Video! | Star Wars, Dr Suess Style

  3. #3
    Barefoot on the Moon! silver trophy
    Force Flow's Avatar
    Join Date
    Jul 2003
    Location
    Northeastern USA
    Posts
    4,525
    Mentioned
    52 Post(s)
    Tagged
    1 Thread(s)
    From an outside perspective, I guess it would appear to be a little slimey. I didn't consider that aspect. The reason it didn't occur to me was that in advance of the closing was because there already was a relationship between the owners. The competitor sent all their customers to the client in preparation of the closing, and the client offered a short-term discount to customers for going with the client's company. They were more in the same industry rather than direct competitors.

    In this case, would it be better to have a landing page notifying visitors that company x closed and company y was offering similar products/services?
    Visit The Blog | Follow On Twitter
    301tool 1.1.5 - URL redirector & shortener (PHP/MySQL)
    Can be hosted on and utilize your own domain

  4. #4
    Just Blow It bronze trophy
    DaveMaxwell's Avatar
    Join Date
    Nov 1999
    Location
    Mechanicsburg, PA
    Posts
    7,204
    Mentioned
    106 Post(s)
    Tagged
    1 Thread(s)
    Quote Originally Posted by Force Flow View Post
    In this case, would it be better to have a landing page notifying visitors that company x closed and company y was offering similar products/services?
    That would be much better. Give the user the choice to move over to the new company rather than just automagically moving them.
    Dave Maxwell - Manage Your Site Team Leader
    My favorite YouTube Video! | Star Wars, Dr Suess Style

  5. #5
    Barefoot on the Moon! silver trophy
    Force Flow's Avatar
    Join Date
    Jul 2003
    Location
    Northeastern USA
    Posts
    4,525
    Mentioned
    52 Post(s)
    Tagged
    1 Thread(s)
    Ok, that's what I think I'll recommend then. Thanks
    Visit The Blog | Follow On Twitter
    301tool 1.1.5 - URL redirector & shortener (PHP/MySQL)
    Can be hosted on and utilize your own domain


Bookmarks

Posting Permissions

  • You may not post new threads
  • You may not post replies
  • You may not post attachments
  • You may not edit your posts
  •